Grow My Small Business | Sales, Marketing and Business Growth Strategies for Female Entrepreneurs

21. The Number One Thing Small Business Owners Miss in Sales Conversations

Welcome back to Small Business Sales & Strategy podcast!  I'm so glad you are joining me today!  Today, I'm sharing the number one thing that I believe small business owner miss in sales conversations and speaking about their business. 
 
If you have listened to this podcast very long, you probably have an idea!  I believe that biggest mistake that small business owners make is not asking enough questions!  We don't really know our customers well enough because we don't continue asking questions, so in today's episode, I give you three ways that you can ask questions so that you continue solving problems and meeting people's needs:
 
1. Ask questions!  Do market research to make sure that you are solving a problem.
2. Ask more questions!  Get to know your customer's needs, where they came from, where they are now, and where they are going.  Tap into emotions and feelings about their journey.
3. Ask more questions! Continue the conversation when they become your customer so that they remain loyal to you and your brand.
 
If you've know me for any length of time, you know that I teach that asking (more) questions is essential to sales success! That's because it is - your customers want to be known by you.  They want to know that you care.  That's how you build brand loyalty.
 
Don't forget to join my *FREE* Facebook Community for Women in Small Business --> https://www.facebook.com/groups/367731782244780
 
Join my email list for my *FREEBIE* to improve communication with your customers and within your team --> www.lindsayfletcher.co
 
Need sales training or a speaker for your event?  Let's connect! Email me at hello@lindsayfletcher.co! I look forward to hearing from you!
 
My Best,
Lindsay

20. Small Business Task Management - Figure out what to do and what to delegate

Welcome to the 20th Episode of Small Business Sales & Strategy Podcast!  I cannot believe we are at 20 episodes already!!! Time flies when you are having fun!
 
Today's episode is about delegation in small business. In our small business, we have been evaluating our daily, weekly and monthly tasks, and where we can do a better job.  Some of the discussion has been centered around delegating the tasks that don't need to be done by us as owners, and I was excited to read a passage of scripture during my quiet time a few mornings ago!
Acts 6:1-7 talks about how the 12 apostles knew they were called to spend time in prayer, spread the GOOD NEWS of Jesus and The Word of God so that the number of believers would continue to grow.  They were getting complaints within the group of believers that people were unhappy with how food was being managed and distributed.  So, instead of becoming distracted with these types of tasks, they came together and developed a plan to delegate so that they could stay doing the things that moved the needle in their "business" (their "business" was spreading God' message of hope and freedom in Jesus). So, they found 7 people that were wise and filled with the Holy Spirit to take over management and distribution of the food.  They DELEGATED. 
 
So how do we decide what to delegate?  Let me introduce you to Eisenhower's Matrix!  There are four categories in Eisenhower's matrix that will help you decide what YOU need to do now, what needs scheduled, what you can DELEGATE, and what you can/should delete (my favorite category!!!).  I explain how to determine what goes in each category and I also give some examples.  I hope this episode sets you free to delegate in your business and personal life in whatever stage of business and life you are in!
 
Don't forget to join my *FREE* Facebook Community for Women in Small Business --> https://www.facebook.com/groups/367731782244780
 
Join my email list for my *FREEBIE* to improve communication with your customers and within your team --> www.lindsayfletcher.co
 
Need sales training or a speaker for your event?  Let's connect! Email me at hello@lindsayfletcher.co! I look forward to hearing from you!
 
XOXO,
Lindsay
 
 

19. Choosing Your Hard in Small Business

Welcome to Small Business Sales & Strategy podcast!  I'm so happy you are here with me!  In today's episode, I talk about "Choosing your hard" when it comes to your small business and your life.  We all have hard things to do and hard things going on in our lives.  For me, staying on track and keeping up with the so-called mundane day to day tasks are hard.  It's also hard for me to choose to workout, one of the ways that I manage my mental health.  So with these hard things, we have a choice to make - do the thing that seems hard or daunting and move the needle forward OR we can choose to avoid doing them and stay right where we are at.  And I don't know about you, but I don't want to be in the same place that I am a year from now - I want to keep growing!!!  We can choose our hard. I can choose my hard, and so can you!
 
My best, 
Lindsay
 
JOIN MY *FREE* FACEBOOK GROUP HERE! 
Email - hello@lindsayfletcher.co
lindsayfletcher.co

18. Consistency in Small Business equals Sales Success

Happy New Year!!! I hope 2024 is off to a great start for you and your business!   I have lots of fun and amazing things planned for 2024 and you do NOT want to miss it!  So, join my *FREE* Facebook Community HERE!
In today's episode, I share the ONE thing that I believe makes or breaks small businesses...and it's probably not what you think!  As the years end and new ones begin, many of us look at our accomplishments and start dreaming, vision casting, and goal setting.  There is no one who loves this more than me!  I make BIG plans every year. The reality is that I want to make those dreams come true, and I also get overwhelmed by the huge mountain (that I've created in this process) to climb.  So today, we are talking about consistency. I believe it's what makes small business owners successful...or not.  So, as we dive into 2024, I want you to review your plans, dreams, and visions for your business and your life, and I want you to look at what is going to be sustainable so that you can show up consistently in the areas that move the needle for your business!
 
-->Need a marketing plan that is sustainable?  Book a Marketing Connection Call HERE to discuss your business and needs!  
 
-->Need Sales Training? Book a Sales Connection Call HERE so we can discuss your needs!
 
As always, I'm praying for you and your business!  I believe in you!
 
My best,
Lindsay
 

17. Serving Through Selling Workshop from December 12th inside Small Business Community for Women Facebook Group

Thank you for joining me for another episode of Small Business Sales & Strategy Podcast!  Today's episode is a workshop recording from my *FREE* Facebook Community (CLICK HERE TO JOIN!) called Serving Through Selling!  I talk about the definition of sales, how to effectively communicate with your customers, team, and in personal relationships when trying to persuade or convince your buyer, and how to use those skills to serve your customers and community well!
Whether it's speaking at your next event, training you and your team on the sales process or refining your sales skills, or developing a sales and marketing strategy that works for you and your business, I'd love to hear from you so let's connect!  You can email me at hello@lindsayfletcher.co or you can schedule a Connection Call through the link on my website linked here: https://lindsayfletcher.co/speaking-%26-training
I look forward to hearing from you!
 
My best,
Lindsay

16. All about Sales and Marketing Strategy Sessions

Welcome back to the show!  Since my last episode (#15), I received some questions about my Sales & Marketing Strategy Sessions.  So today, I share who these sessions are for, what the process is for scheduling these sessions, and what you will get out of them!  
Don't forget to join my FREE Facebook Community Here!  I'm hosting a *FREE* workshop inside this group on December 12, 2023 so get in there ASAP!
 
Ready to work with me? Schedule your Connection Call HERE!
 
My best,
Lindsay
 
Hello@LindsayFletcher.co
LindsayFletcher.co 
 

15. Organizing Your Calendar to Generate More Sales in Small Business

Welcome back, friend!  Today's episode is a quick one but a very important topic as we close out 2023.  How did you spend your precious time over the past year?  In today's episode I use an analogy of a jar that holds rocks and sand, but it is important what order you put the rocks, pebbles and sand into the jar so they all fit.  The same goes for you calendar.  Reviewing your calendar is imperative to evaluating your time and your business and I want you to start 2024 off on the right foot!  Categorizing your task into "revenue generating tasks (must do's to create income)", "essential tasks" (have to do's), and "non-essential tasks" (those that don't absolutely have to get done) will help you evaluate where to spend more of your time based on your goals for 2024.  Want to grow? Spend more time on revenue generating activities.  Want to say the same? Spend your time in similar ways.  So get to it ladies!  Review those calendars!  
 
Need help with your sales and marketing strategy for 2024?  Grab a Sales & Marketing Strategy Session with me in December for a steal of a deal - schedule a Connection Call here!
 
Learn more about training opportunities for you and your team *Unleash Strategic Curiosity* and *PEOPLE Focused Sales Method* here --> https://lindsayfletcher.co/speaking-%7C-training
 
Want to connect?
Join my *FREE* Facebook Community for Women here --> https://www.facebook.com/groups/367731782244780
Email me at Hello@LindsayFletcher.co
 
I'm praying for your business!
XOXO,
Lindsay
 
 

14. Stress Management Strategies for Small Business Owners with Rachael Reed

Hey hey!  Last week I shared about my mental health journey and ways that I have found to manage stress, check in with myself, and triggers that can lead to a downward trajectory.  In today's episode, I talk with Rachael Reed, LMFT and LPC, a licensed counselor in the state of Texas, about small business ownership and stress management.  She walks us through some tactical ways to self-evaluate, take back control of our days, and offer ourselves a dose of self compassion. 
Rachael is the owner of Empower and Elevate here in the North Houston area and offers counseling for those living in the state of Texas as well as coaching services outside of Texas.  She has grown her practice and expanded at lightning speed, so she is fully aware of the struggles of a small business owner from a personal perspective as well.  
 
Join my *FREE* Facebook Business Community for Women --> CLICK HERE
I hope you enjoy this episode and as always, I'm praying for you and your business!
My best,
Lindsay
 
Links from today's show:
Empower & Elevate on Instagram
https://empowerandelevate.net/ 
Book Recommendation: Set Boundaries Find Peace
Planner: Full Focus Planner

13. Strategy - How to Manage Mental Health as a Small Business Owner - PART 1

Today's topic is near and dear to my heart.  As a mental health advocate and someone who has struggle with post partum depression and anxiety, this is something that I believe needs to be discussed in the Small Business world.  Small business ownership is hard and stressful at times, so we need ways to manage. 
In this Part 1 (of 2) episode, I share what has helped me take control over my mental health and how I continue to manage it so that I don't fall into a depressive or anxious state. 
Next week's episode (Part 2) will also launch on Wednesday where I will have a clinically trained, certified therapist to walk us through managing stress and as small business owners.
Scriptures referenced:
Psalm 42:5 
2 Cor 1:8
Not mentioned but important: the book of Lamentations
 
Join my *FREE* Facebook Community for Business Women HERE!
 
I'm praying for you and your business!
 
My best,
Lindsay
 

12. How to Build Relationships & Find Customers for you Small Business with Kari Andrews

Hi friends! Today's episode is such a treat for me and I hope it is for you too!  My friend Kari Andrews, host of  Becoming a Virtual Assistant , joins me to talk about networking, relationship building and marketing, and how to get new clients.  This episode is the second part of our conversation. The first part of this conversation is on how to pitch yourself and you can find that episode on Kari's podcast!  
 
Join my *FREE* Facebook Community for Business Women here --> https://www.facebook.com/groups/367731782244780
 
You can connect with Kari on Instagram @thekariandrews!  
 
I'm praying for you and your business!
My best,
Lindsay