Grow My Small Business | Sales, Marketing and Business Growth Strategies for Christian Women in Local Business

56. Track your customers, grow your small business: Mastering Customer Attribution for increased sales and time

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence
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Welcome to Grow My Business!
 
In today’s episode, we’re diving into customer attribution—a must-know strategy for small business owners who want to maximize their sales and marketing efforts and streamline their time management. If you’ve ever wondered where your customers are coming from or how to stop wasting time on ineffective strategies, this episode is for you. I’ll break down practical ways to track your customers' origins, optimize your sales strategy, and make data-driven decisions to grow your business without burnout.
Plus, I’m sharing details about my Sales Growth Tracker, a tool designed to help you track customer data and revenue-driving activities in one place—whether you’re using a CRM, a spreadsheet, or starting from scratch.
What You’ll Learn in This Episode:
Why knowing where your customers come from is key to growing your business.
The tools and methods you can use to track customer attribution, including:
Email marketing platforms like MailerLite, MailChimp, and Kajabi.
Social media metrics and how to use engagement data strategically.
Website analytics powered by tools like Google Analytics to uncover customer behavior and preferences.
Simple ways to ask customers directly and gather meaningful insights.
How customer attribution can save time, reduce stress, and boost productivity by focusing on what actually works.
Why tracking customer origins helps you say goodbye to the hustle mentality and hello to intentional, profitable growth.
Resources Mentioned in This Episode:
Sales Growth Tracker: My free tool to help you track customer origins and revenue activities. Download it now at lindsayfletcher.co/salesgrowthtracker.
Google Analytics: A free tool to track website traffic and customer behavior.
CRM Recommendations:
HubSpot has a robust free option for tracking customer data and managing customer relationships. Many other options are available.
Industry-Specific CRMs: Explore options tailored to your industry and business.
DIY Tracking: Use a Google Sheet or Excel spreadsheet to start tracking today.
Why This Episode Matters:Running a small business isn’t easy, especially when you’re juggling marketing, sales, and everything else life throws at you. By learning how to track customer attribution, you’ll gain clarity on which activities are driving revenue and which are wasting your time. This knowledge will empower you to focus on what truly works for your business, helping you grow without overwhelm.
Join My Women in Business Community!If you’re a woman in small business, whether you’re a solopreneur or leading a team, I’d love to have you in my Women in Business Online Community. This group is all about supporting each other through education, brainstorming, and friendship—because no one should do business (or life) alone! Find the link in the show notes to join.
Stay Connected:
Visit my website: lindsayfletcher.co
Download the Sales Growth Tracker: lindsayfletcher.co/salesgrowthtracker
Email: hello@lindsayfletcher.co
If you enjoyed today’s episode, please subscribe, rate, and leave a review—it helps more women in business find this podcast.
Customer attribution
Sales growth strategy
Small business productivity
Marketing analytics for small business
Women entrepreneurs
Time management for small business
Social media metrics for business growth
Google Analytics for small business
Sales tracker tools
Women in business community

55. Sales and productivity tips for women in small business | Grow My Business - Rebrand for 2025

Join my WOMEN IN BUSINESS COMMUNITY HERE!
Email Lindsay at hello@lindsayfletcher.co 
Hi friends!  Happy New Year and Welcome to the first episode in 2025. This is officially a brand new era of the podcast! Sales & Business Growth for Busy Women is now Grow My Business: Sales & Productivity Tips for Women Small Business. This show has actually went through a couple of iterations of the name Sales & Business Growth, so don’t be shocked if you hear a couple of different titles if you go back and listen to previous episodes as I’ve been finding my groove and honed in on exactly what I want to share here on this podcast. 
In today's episode, I share about the future of this podcast. So, stick around you’ll learn:
*How to sell your services and products more effectively
*Proven sales strategies and business growth tactics
*Ways to find more customers and retain the ones you already have
*Productivity tips and time and task management hacks so you don’t have to work 24/7
*Strategies for Work-Life Harmony / Work-Life Balance
*Faith-based principles to guide your journey
 
My mission is very simple: To provide you with practical tools and strategies that save you time, make your life easier, and help you create a thriving future for you and your family.
 
If you are ready to master sales and your time, you’ve found the right podcast!  I’m so excited to help you to step into your full potential and go BIG in your small business. 
So stick around, and we’ll GROW together on the Grow My Business Podcast! 
My best,
Lindsay

54. Sales 101 for Small Business - What is Sales? Your definition of sales might be holding you back

Join my Women in Business Community for support and free education in 2025!
Free Resources >>> https://lindsayfletcher.co/free-resources 
 
Hello & welcome back to Sales & Business Growth for BUSY Women. I am your host, Lindsay Fletcher.  I’m a wife, mom of 4, dog mom, business owner x2, former top performing sales rep in corporate america, and I’m here to help you sell more, get time back in your day, and grow your business.  On this podcast we talk about sales, marketing, business growth, and time management so that your business doesn’t take over your life!
In this episode, I walk you through what sales is and what sales isn't, and how your definition of sales might be holding you back.

53. Sales 101 for Small Business - What is cold calling?

Join my Women in Business Community for support and free education in 2025!
Free Resources >>> https://lindsayfletcher.co/free-resources 
 
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Hello & welcome back to Sales & Business Growth for BUSY Women. I am your host, Lindsay Fletcher.  I’m a wife, mom of 4, dog mom, business owner x2, former top performing sales rep in corporate america, and I’m here to help you sell more, get time back in your day, and grow your business.  On this podcast we talk about sales, marketing, business growth, and time management so that your business doesn’t take over your life! 
 
Thank you so much for joining me for another episode!  I appreciate you being here with me and if you haven’t already, please hit the follow button on your podcast player app!  It blesses me big time when that number grows, and it means that you won’t miss any episodes going forward! 
 
Another big thank you to everyone who took my survey - today is the day that I announce the winner of the $50 gift card…drum roll please…Kimberly Johnstone, you are the winner!  Check your email for that gift card!!!  Thank you all again for taking the survey - it is super helpful for me to hear your feedback!  So thank you thank you!
 
One more announcement before we get started - if you are a woman in business, you are thinking about starting a business, or have a side hustle that you’d like to grow and turn into your main source of income, we want to join us inside my free online community.  In 2025, I’m bringing on a leadership team that will help educate you in various areas of business for free - literally no charge to you - to help you move your business forward, grow and thrive.  I’ll be announcing our leadership team inside this group very soon, and you’ll get to learn directly from these experts!  So, join us inside our Women in Business community!!!
 
Today's episode is about cold calling. What is cold calling?  What is the difference between cold calling and warm calling?  Where does these fit into our sales funnel?  
References: Episode 52 - Sales Funnels
 
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LET’S CONNECT!
Have a question? >>> Leave me a voice message here: https://speakpipe.com/lindsayfletcher
Email >>> hello@lindsayfletcher.co 
Lots of Free Resources >>> https://lindsayfletcher.co/free-resources 
Need community?  Join Women in Business >>> https://www.facebook.com/groups/367731782244780

52. Sales 101 for Small Business: What is a Sales Funnel?

Sales 101: What is a Sales Funnel?   
Hello & welcome back to Sales & Business Growth for BUSY Women. I am your host, Lindsay Fletcher.  I’m a wife, mom of 4, dog mom, business owner x2, former top performing sales rep in corporate america, and I’m here to help you sell more, get time back in your day, and grow your business.  On this podcast we talk about sales, marketing, business growth, and time management so that your business doesn’t take over your life!
Fill out the survey to be entered to win a $50 gift card!
In today's episode, I explain what a sales funnel is, some terms that you may need clarified, and outline some steps for you to build your sales funnel for your business. 
Business Growth | Sales Growth | Revenue Growth | Scaling Your Business | Business Strategy | Market Expansion | Customer Retention | High Performance Sales Team | Sales Planning | Sales Strategy | What is a Sales Funnel | How to build a sales funnel
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LET’S CONNECT!
Have a question? >>> Leave me a voice message here: https://speakpipe.com/lindsayfletcher
Email >>> hello@lindsayfletcher.co 
Lots of Free Resources >>> https://lindsayfletcher.co/free-resources 
Need community?  Join Women in Business >>> https://www.facebook.com/groups/367731782244780 
Follow me on IG >>> https://instagram.com/lindsayfletcher.co

51. What are you most thankful for in your business? Women in Business Online Community Responses

Join my Women in Business Community for support and free education in 2025!
Free Resources >>> https://lindsayfletcher.co/free-resources 
Follow me on IG >>> https://instagram.com/lindsayfletcher.co
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What are you thankful for in your business? Women in Business Online Community Responses
Hello & welcome back to Sales & Business Growth for BUSY Women. I am your host, Lindsay Fletcher.  I’m a wife, mom of 4, dog mom, business owner x2, former top performing sales rep, in corporate america, and I’m here to help you sell more, get time back in your day, and grow your business.  On this podcast we talk about sales, marketing, business growth, and time management so that your business doesn’t take over your life! 
 
Today is the Tuesday just before Thanksgiving and we are all preparing for get togethers and the madness of the holiday season to officially start!  I’m so thankful that you are here and would love some feedback on this show, and I know you might need a little bit of motivation to fill out a survey for me, so when you fill out the survey linked in the show notes, you will be entered to win a $50 Amazon gift card. The survey will be open until December 5th, and then you’ll have to come back to listen to the episode on Dec. 6th to see if you win.  FILL OUT THE SURVEY HERE --> LINK TO THE SURVEY
 
Today’s episode is going to be a little bit different than what we usually do because I want to encourage some listeners who might be in the beginning stages of their business or maybe are in a hard season of business.  We are doing a Thanksgiving “what are you thankful for” episode.  I asked the women in my online community what they are most thankful for in their business and of course all of them said their customers and clients who allow them to stay in business, but beyond that, they had some pretty awesome responses, so I thought I’d read them to you on this episode because if you are new to business, or maybe it’s not where you want or need it to be just yet, or maybe you are in a hard season, these ladies brought up some amazing benefits of owning business these might give you some fuel to keep going!
 
I'm praying for you and your business!
My best,
Lindsay
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LET’S CONNECT!
Have a question? >>> Leave me a voice message here: https://speakpipe.com/lindsayfletcher
Email >>> hello@lindsayfletcher.co 
Free Resources >>> https://lindsayfletcher.co/free-resources 
Need community?  Join Women in Business >>> https://www.facebook.com/groups/367731782244780 
Follow me on IG >>> https://instagram.com/lindsayfletcher.co 

50. Quick sales tip to grow your small business - How to ask for more business

Join my Women in Business Community for support and free education in 2025!
Free Resources >>> https://lindsayfletcher.co/free-resources 
Follow me on IG >>> https://instagram.com/lindsayfletcher.co 
 
Hello & welcome back to Sales & Business Growth for BUSY Women. I am your host, Lindsay Fletcher.  I’m a wife, mom of 4, dog mom, business owner x2, and I’m here to help you sell more, get time back in your day, and grow your business.  On this podcast we talk about sales, marketing, business growth, and time management so that your business doesn’t take over your life! 
 
If you are a woman in business looking for community, support, and free education, join my online Women in Business Community!  This community is about 1000 women strong and growing everyday, so join us because we are going to be doing some big things in 2025 that you need to uplevel your business in all the ways!
 
Today we are talking about one thing that people miss when they are trying to build a pipeline of customers or clients and grow their business, and that is asking people to tell their family, friends, and neighbors.  I’m not talking about getting reviews, I’m talking about asking your customers to recommend and refer you to people in their circle.
So here’s the easiest way that I’ve found to do this. Ask.I’m serious. You have to ask for more business, so in this episode I walk you through a theoretical customer interaction in both B2B (business to business) and B2C (business to consumer) scenarios and how you can ask for this. 
 
Have a question? >>> Leave me a voice message here: https://speakpipe.com/lindsayfletcher
Email >>> hello@lindsayfletcher.co
 
5-minute Sales Tips | Quick Sales Tips | Sales Coaching | Sales Consulting | Sales Training | Sales Strategy Session | Business Growth | Sales Growth | Revenue Growth | Scaling Your Business | Business Strategy | Market Expansion | Customer Retention | High Performance Sales Team | Sales Planning | Sales Strategy | Sales Techniques for Women | Selling Strategies for Women | Sales Tips for Women | Sales Mastery for Women | Selling with Confidence | Sales Psychology | Sales Pitch | Building Trust in Sales | Sales Process | High Performance Sales | How to sell | Sales Skills for Women
 

49. Time management for women in small business - Tips for planning a successful holiday season

Hello & welcome back to Sales & Business Growth for BUSY Women. I am your host, Lindsay Fletcher.  I’m a wife, mom of 4, dog mom, business owner x2, and I’m here to help you sell more, get time back in your day, and grow your business.  On this podcast we talk about sales, marketing, business growth, and time management so that your business doesn’t take over your life!  
 
Before we get into today’s topic, a couple of things: 
Please hit that follow button wherever you are listening to this podcast
If you haven’t joined my Women in Business community, you need to be in there with us!  We are at almost 1000 business women, and growing each day!  If you listened to the last episode, you know that I have some big things planned for 2025. I’m bringing on a leadership team of women that are experts in their fields that will be offering training to you at no charge inside the group - things like taxes, investing, business law, and of course sales, marketing, and time management.  It’s all free, literally no dollars will be exchanged inside this group - if you want to level up in 2025, join the group today!
Today's episode is about setting ourselves up for a successful holiday season.  Here are 3 tips to managing your time:
1. Set aside time to plan for the holiday season, and then set aside time to plan each week. 
2. Decide what your limits are for your business and your personal life.
3. Enforce those boundaries. 
 
You can do it!!!  You can take back your holiday season and it can look however you want it to look - you just have to be intentional with your time and effort.  
Thank you so much for listening to another episode of the podcast.  I’m so happy you are here with me!  I’m praying for you and your business!  Talk to you next time!
 
Time Management for women in business | Task Management | Productivity Hacks | Time Blocking | Task Prioritization | Delegation Tips | Avoiding Burnout | Daily Routine | Workflow Optimization | Productivity Tools | Time-saving Tips | Time management strategies | time management for busy women 
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LET’S CONNECT!
Have a question? >>> Leave me a voice message here: https://speakpipe.com/lindsayfletcher
Email >>> hello@lindsayfletcher.co 
Lots of Free Resources >>> https://lindsayfletcher.co/free-resources 
Need community?  Join Women in Business >>> https://www.facebook.com/groups/367731782244780 
Follow me on IG >>> https://instagram.com/lindsayfletcher.co
 
 

48. Gender gaps for women owned business

Hello & welcome back to Sales & Business Growth for BUSY Women. I am your host, Lindsay Fletcher.  I’m a wife of 18 years, mom of 4, multi-business owner, and your resident sales and time management nerd. I’m here to help you sell more, get time back in your day, and grow your business.
 
Please hit that follow button wherever you are listening to this podcast - it really blesses me big time and I’d love for more people to find this show because I know it can help so many women out there - maybe you could share it with a business friend?  Just a thought and I’d be so thankful if you did!!!
 
In the last episode of the podcast, I talked a little bit about this study that found that women-run businesses are 11% less productive than male-run businesses. One of the contributing factors to this low number is high household work allocation and other cultural norms that make women less available for business matters than men, and the article I referenced suggested that we as women have to learn more effective ways of time management so that we can start to make-up some of that 11%.  
 
There were 5 categories where women-run businesses performed poorer:
Impacted by crime.  
Adverse business environments, like power outages.
Digital economy is key for women-run businesses.
Lack of access to foreign investment.   
Firm age. 
In this study, women-owned businesses shined in 2 categories and challenges this productivity gap:
Smaller size when compared to male-run organizations showed to be an advantage.  
Female run businesses had an advantage in the retail sector of business.
 
So here’s where my head goes - my experience as a woman, while this may not have been your experience, is that I was not taught how to manage money, make it grow, how to build a business, and everything that I teach on this podcast I’ve either figured out myself through trial and error (you win some, you lose and learn on some) or sought out education to better prepare myself for business.  I still have a lot of gaps in business like financial literacy, investing and learning investor driven business, business law, taxes, etc. And I know from talking to many women in business that they have gaps in knowledge too but can't afford to spend thousands of dollars to get the education they feel they need. 
If that's you, then join my Women in Business Community because you'll want what I've got planned for 2025.
I’ve talked about my online women in business community briefly on the podcast before, and I have big plans for 2025 inside there. I’m bringing on a leadership team of business experts that will be providing weekly training on a variety of topics, and you'll have access to these experts and will be able to ask questions inside our community so that you can grow your business, better manage your finances, do things the right and legal way, sell more, market better, manage your time and energy better.  All of this training will be for free, provided at no charge to you.  I personally know these leaders. We’ve spent time together. They are women that I trust, and I believe that this leadership team will help you take your business to the next level - wherever that is for you!!!
So again, if you haven’t already, join my online Women in Business community - you don’t want to miss out on the happenings inside that group. 
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I'm here to support you and help you grow!  So let's connect! 
Have a question? >>> Leave me a voice message here: https://speakpipe.com/lindsayfletcher
Email >>> hello@lindsayfletcher.co 
Free Resources >>> https://lindsayfletcher.co/free-resources 
Need community?  Join Women in Business >>> https://www.facebook.com/groups/367731782244780 
Follow me on IG >>> https://instagram.com/lindsayfletcher.co
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I'm praying for you and your business!
- Lindsay
 
Business Growth | Sales Growth | Revenue Growth | Scaling Your Business | Business Strategy | Market Expansion | Customer Retention | High Performance Sales Team | Sales Planning | Sales Strategy | Time Management for women in business | Task Management | Productivity Hacks | Time Blocking | Task Prioritization | Delegation Tips | Avoiding Burnout | Daily Routine | Workflow Optimization | Productivity Tools | Time-saving Tips | Time management strategies | time management for busy women | Women in Business | Female Entrepreneurs | Business Success | Small Business Tips | Entrepreneurial Success | Business Coaching | Professional Development | Business Coaching | Business Consulting
 

47. Effective time management strategy for Women in Small Business

Effective Time Management Strategy for Women in Small Business
 
Hello & welcome back to Sales & Business Growth for BUSY Women. I am your resident sales and business nerd Lindsay Fletcher, and this podcast is the place for small business owners to learn how to make more sales, have more time, and grow your business.
 
I recently found an article that intrigued me on Forbes’ website.  It was about effective time management strategies, and they suggested the following:  Time is infinite but energy is renewable,and they suggested that managing your energy will improve your time management. 
 
This article talked about a couple of studies. One study where data was collected between 2009-2016 showed that female-run businesses are 11% less productive than male-run businesses.  I’ll let you read the article if you’d like - I’ve linked this study in the show notes. But basically, women-run businesses performed poorer than men-owned in 5 categories when controlling for a variety of firm characteristics. One factor called out in this study is high household work allocation when compared to men and other cultural norms that make women less available for business matters than men.
 
Another Study in the Harvard Business Review done in 2006 took 106 employees at 12 regional banks in southern New Jersey through a curriculum of four modules, each of which focused on specific strategies for strengthening one of the four main dimensions of energy. These four dimensions of energy are body, emotions, mind, and spirit.  Before diving into increasing these four areas of energy, they took an “energy audit” of sorts.  They were given 4 questions on each area, and most of the participants answered 8-10 out of 16 questions that they were doing things that were counterproductive to creating and having positive energy.  
So how do we use this information to better manage our time?  Based on this information, we start with managing our energy.  Speaking in simple terms, let’s ask ourselves what tasks give us energy and what ones take energy away. We can take a week and log our tasks and energy. You can probably categorize some of your tasks right now into energy-giving and energy-taking. Then schedule your tasks by pairing a -giving with a -taking one, and give yourself short breaks in between.
 
Start the week by making your to-do list, and instead of just checking the items off as you go, you’ll want to categorize them into these two categories and then pair them together on your schedule. 
 
I think this is a really interesting way to think about your day and the tasks that you need to complete, and I am interested in applying this to my time management or rather energy management skills.  
 
I’d like to continue this conversation about gender gaps in the next episode, so be sure to hit the follow button where you are listening to this episode so that you don’t miss it!
 
I'm praying for you and your business!
 
My best, Lindsay
 
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LET’S CONNECT!
Have a question? >>> Leave me a voice message here: https://speakpipe.com/lindsayfletcher
Email >>> hello@lindsayfletcher.co 
Lots of Free Resources >>> https://lindsayfletcher.co/free-resources 
Need community?  Join Women in Business >>> https://www.facebook.com/groups/367731782244780 
Follow me on IG >>> https://instagram.com/lindsayfletcher.co