Grow My Small Business | Sales, Marketing and Business Growth Strategies for Faith Based Female Entrepreneurs

73. 3 signs sales (not marketing) is the problem in your small business

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence
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If you've been showing up online, creating content, engaging on social media, and still not seeing sales—this episode is for you. In today’s episode of Grow My Business, we’re digging into the real reason your business isn’t growing... and it’s probably not what you think.
If you are getting leads, it's not your marketing. It's sales that's the problem.
Most small business owners don’t have a marketing problem. They have a sales problem. And the good news? Sales is a skill you can learn.
In this episode, you’ll learn:
The difference between sales and marketing—and why it matters
Three signs your sales process is holding you back
What to do if you hate follow-up or feel “salesy”
How to build a simple, confident sales conversation that converts
If you’re ready to stop spinning your wheels and start closing sales, join Sales Simplified: 7 Weeks to Selling with Confidence — the self-paced course designed to help small business owners close more sales without burnout or pressure.
Go to https://sales.lindsayfletcher.co to enroll today.

72. Sales Simplified - 7 Weeks to Selling with Confidence | How to sell for small business owners

***EDIT: I said the wrong website address in this episode - go to https://sales.lindsayfletcher.co to learn more about the sales course!
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Today's episode is all about my new course Sales Simplified - it's FINALLY here!  It's be a labor of love, and I'm extremely proud of this course. 
This course is for small business owners and their teams who:
are doing all the marketing things (posting, showing up online, showing up in person, networking, etc.), but not seeing sales
get a lead and then freeze because you don't want to be "salesy" or "pushy"
have never learned sales psychology or process of sales
Sound like you???
Sales Simplified was design for small business owners who want to stop running on the marketing hampster wheel of death and want to start making an income. 
Check out my new course Sales Simplified HERE to learn more! 
 
Let's connect:
Email - hello@lindsayfletcher.co
Women in Business Community
 

71. Sales & Marketing 101 | What's the difference between Marketing Funnels and Sales Funnels?

Check out my course Sales Simplified: 7 Weeks to Selling with Confidence
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If you're doing "all the right marketing things" but still not hitting your sales goals, you're not alone. In this episode, I’m breaking down the key difference between marketing funnels and sales funnels, and why understanding the two can completely change the way you grow your business.
You'll learn:
The real role of your marketing funnel
What a sales funnel actually looks like
Why small business owners need a sales system
How to stop relying on hope and start guiding people to a decision with confidence
Plus, I’m sharing details on my brand new course:Sales Simplified: 7 Weeks to Selling with Confidence — launching June 16, 2025!
If you’ve never had formal sales training but you’re ready to sell with confidence (and without feeling salesy), this episode is for you.
Links mentioned:
Sales Simplified Course – Learn more & join the waitlist HERE

70. Quick Update & New Sales Course Launch Date

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence
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In this short and honest update, I’m sharing why I had to delay the launch of my sales course. 
📆 New launch date: June 16
If you’ve been waiting for the course—thank you. I see you, and I’m building this for you.
💌 Be sure you're on the email list so you don’t miss the launch or the bonus content coming your way! Go to LindsayFletcher.co and enter your email address.

69. 3 Reasons Small Business Owners Struggle to Sell - Sales Strategy for Small Business

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence
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Welcome to Grow My Business: Sales & Marketing for Small Business without Social Media Overwhelm.  I'm your host, Lindsay Fletcher.
If you’ve ever said, “I hate selling” or “I’m just not good at it,” you’re not alone—and this episode is for you.
In Episode 69, we’re getting real about the actual reasons small business owners struggle to sell their services and products—and what to do instead. Spoiler: it’s not about being more confident or using a fancy script.
You’ll learn:
The top 3 mistakes keeping entrepreneurs stuck in “marketing mode” instead of making sales
Why winging it is killing your conversions (and how to prep like a pro)
How to reframe sales as service, not pressure
Simple, repeatable actions that lead to actual revenue
Plus, I’m teasing a BIG announcement—my brand-new sales course launches next week! It’s built for people just like you who want to sell with confidence, clarity, and zero sleaze.
If you're tired of second-guessing your offer, avoiding follow-ups, or feeling like you're bothering people—this episode will shift your mindset and your strategy.
Be sure to follow the show so you don’t miss the course launch next week!

68. How to Focus on Revenue Generating Activities in Your Small Business | Sales Strategy for Small Business

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence
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Are you constantly working in your business but wondering why your revenue isn’t growing? In this episode, we’re cutting through the noise and talking about how to focus on revenue-generating activities that actually grow your small business. These are the tasks that lead to income — not just the ones that keep you busy.
Whether you're a service provider, product-based business, or coach, this episode will help you identify the 2-3 money-making moves that deserve your attention each week so you can work smarter, not harder. We are doing less but better in 2025!
What you’ll learn:
What actually counts as a revenue-generating activity
Why most small business owners stay busy but broke
How to identify YOUR top 2-3 sales-driving tasks
A simple way to plan your week around income-producing work
What to stop doing, delegate, or automate
Mentioned in this episode:👉 Screen Free Challenge – Join the 31-day challenge to cut back on social media and grow your business with focus
👉 Download my Sales Growth Tracker to make more money
👉 Need help identifying what’s worth your time? Book a free coaching call with me and let’s look at your business together.

67. How to Find Referral Partners for Your Small Business | Grow My Business

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence
 
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Tired of chasing clients on social media? You’re not alone — and you don’t have to grow your business that way! In today’s episode, we’re talking about one of the most underused and most powerful strategies for small business growth: finding referral partners. Whether you’re B2B or B2C, this episode will walk you through the mindset, approach, and practical steps to building relationships that lead to consistent, qualified referrals.
Plus, I’m sharing the inside scoop on the Screen Free Challenge — a free 31-day experience to help you ditch the scroll and build real momentum in your business this summer.
In this episode, you’ll learn:
What referral partners are (and why they matter for small businesses)
How to network with intention and find aligned business relationships
Why B2B strategies are powerful even if your clients are B2C
Simple steps to confidently introduce yourself and connect authentically
My top 3 tips for introverts or anyone nervous about networking
How to close the referral loop and build trust that leads to more referrals
Today’s action step:👉 Ready to grow your business without social media overwhelm? Join my free 31-day Screen Free Challenge at ScreenFreeChallenge.biz
BONUS --> You'll receive a free 45-minute coaching call with Lindsay for signing up for the challenge!
Let’s connect:
Join my free community for women in small business

66. Marketing Without Social Media Overwhelm: A Better Way Forward for Small Business Owners

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence
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Are you glued to your phone, constantly posting but not seeing sales roll in? Exhausted by the never-ending scroll and wondering if social media is really the best way to market your business?
In this episode of Grow My Small Business, I’m getting real about social media overwhelm—and inviting you to join the Screen Free Challenge, a 31-day reset to help you reclaim your time, your peace, and your productivity.
We’ll talk about:
Why social media may not be the best sales and marketing tool for your small business
The surprising truth about how many actual sales come from posting on social media
What I’ve gained since removing social media from my phone in January 2025
How to get hours back in your week without losing momentum in your business
A completely free challenge that gives you 31 days of real action steps to grow your business without social media stress
This isn’t about quitting Instagram forever. It’s about building smarter marketing habits and discovering proven sales strategies that don’t require 24/7 online hustle.
👉 Join the challenge now at ScreenFreeChallenge.bizLet’s ditch the overwhelm and build a business that works—for real life.

65. Women in Small Business March 2025 Business Book Club

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence
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In this special episode of Grow My Business, I’m sharing the recording of our first-ever Women in Small Business Book Club meeting! We dove into The No B.S. Small Business Book: How to Win When Most Fail by Casey Graham—and let me tell you, the conversation was full of powerful insights for women entrepreneurs and small business owners.
But first, I give a quick update on the beta launch of my Sales Course and share what one student had to say about how learning buyer psychology helped her land a new client right after listening to Module 2!
Whether you’re looking to grow your business, boost your sales skills, or just want a supportive community of women in small business, you’ll love this episode.
In this episode, you’ll learn:✅ Key takeaways from The No B.S. Small Business Book✅ Why mindset and alignment are crucial for success✅ How real business owners are applying what they learn in sales strategy✅ What to expect inside my upcoming Sales Course✅ How to join the Women in Small Business Online Community and our next Book Club!
If you’re serious about building a business that thrives—and doing it with less hustle and more intention—this episode is for you.
Resources & Links:📘 The No B.S. Small Business Book by Casey Graham – available on Amazon👯‍♀️ Join the Women in Business Online Community HERE📬 Get on my Email List to be first to hear about the sales course launch – https://lindsayfletcher.co
🎧 Be sure to follow the show and leave a ⭐⭐⭐⭐⭐ review to help more women discover Grow My Business!

64. BIG Mistakes to Avoid in Cold Calling, Cold Emailing & Cold Messaging for Women in Small Business

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence
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Cold calling, cold emailing, and cold messaging don’t have to feel cold! The key? Preparation. In this episode of Grow My Business, I’m diving into the BIG mistakes most people make when reaching out to potential clients (or podcast hosts—hello, terrible pitches!) and what you should be doing instead.
If you want to book more clients, increase sales, and create real connections, this episode is a must-listen. I’m sharing how to warm up your cold outreach, research your prospects, and start conversations that actually lead to business.
Hit play to learn:✅ The #1 mistake in cold calling, messaging, and emailing that kills opportunities✅ How to make your outreach feel warm and personal✅ The simple research steps to take BEFORE making contact✅ Why sales isn’t about pitching—it’s about problem-solving✅ How to build trust and start conversations that convert
If you’re tired of getting ghosted or feeling awkward reaching out to potential clients, this episode will give you a proven approach to making sales in a way that feels natural, effective, and human.
👉 Join my Women in Business Community
🎧 Don’t forget to hit ‘Follow’ so you never miss an episode! And if you found this helpful, please leave a ⭐⭐⭐⭐⭐ review—it means the world to me!