Grow My Small Business | Sales, Marketing and Business Growth Strategies for Faith Based Female Entrepreneurs

84. Audit Your Time and Energy to Prepare for Q4

https://momentum.lindsayfletcher.co
Episode 84: Audit Your Time and Energy to Prepare for Q4
We’re heading into Q4—the final stretch of the year—and whether your business has felt smooth or messy, this is your chance to reset, refocus, and finish the year strong. But before you make a big plan, you need to know where your time and energy are really going.
In this episode of How to Grow My Small Business, I’m walking you through a practical exercise to audit your time, your energy, and your money makers so you can make better decisions about what to keep, what to delegate, and what to cut before heading into Q4.
Because here’s the truth: if you don’t know where your time is going, you can’t manage it. And if you don’t know what drains your energy, you can’t protect it. Both are essential to running a small business that doesn’t leave you exhausted and overwhelmed.
This is an episode you’ll want to grab a notebook for!
What you’ll learn in this episode:
How to track your time (and the surprising places it might actually be going)
Why energy is just as important as hours when planning your week
How to identify the money-making activities in your business
The 3 categories every task should fall into: prioritize, delegate, or cut
How to align your time and energy with your top Q4 priorities so you end the year strong
Quotes from the episode:
“If you don’t know where your time is going, you can’t manage it. And if you don’t know what drains your energy, you can’t protect it.”
“Not all hours are equal—some tasks energize you, others drain you. Build your calendar around energy, not just time.”
“When you know your money makers, you can prioritize what actually moves your business forward and stop wasting energy on the rest.”
If you’re ready to finish Q4 with focus instead of distraction, this episode will give you the clarity and tools to do it.
And if you’re a female entrepreneur who wants ongoing support, accountability, and a community of women working on the same things, check out my group coaching membership She Builds Momentum at momentum.lindsayfletcher.co.

83. Top 5 Distractions Holding Back Your Small Business

Group Coaching: https://momentum.lindsayfletcher.co 
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Distractions can quietly steal your time, energy, and focus—keeping you from the progress you want in your business. In this episode of How to Grow My Small Business, Lindsay Fletcher breaks down the five biggest distractions that entrepreneurs face, why they’re so dangerous, and how to overcome them so you can finally stay on track.
If you’ve ever found yourself scrolling social media in the name of “research” or getting stuck perfecting your website instead of selling your services, this one’s for you.
What you’ll learn in this episode:
The #1 distraction almost every entrepreneur falls into (and how Lindsay overcame it)
Why shiny object syndrome keeps you busy but not profitable
How over-planning can actually hold you back from taking real action
The danger of saying yes to every “should” and how to make decisions that align with your goals
How notifications and emails drain more time than you think—and what to do about it
Practical tips to remove distractions and build momentum in your business
Quote from the episode:
"Satan comes to steal, kill and destroy. And what he can’t destroy, he will do his best to distract."
Next steps for you:
If you’re a new business owner (less than 3 years in) and want guidance, accountability, and a clear strategy to follow, join She Builds Momentum—my group coaching program designed to help busy entrepreneurs stay on track with what actually works.👉 Learn more here: https://momentum.lindsayfletcher.co
If you loved today’s episode, share it with another small business owner who needs encouragement and practical strategies for staying focused.
 
Let's Connect:
Email: Hello@LindsayFletcher.co
Free Online Community: https://facebook.com/groups/shebuildscollective
 

82. 4 Ways to Market Your Small Business like Taylor Swift

She Builds Momentum Group Coaching: https://momentum.lindsayfletcher.co
 
4 Ways to Market Your Small Business Like Taylor Swift
Taylor Swift is a marketing genius. Whether you’re a fan or not, there’s no denying her ability to grab attention, connect with people, and create buzz that lasts. In this episode, I’m breaking down how her latest album launch strategy—with the New Heights podcast and Travis Kelce’s GQ cover—holds powerful lessons for your small business.
“Marketing isn’t about shouting the loudest, it’s about being intentional with where you show up, who you partner with, and how you connect your message to real people.”
Inside this episode, you’ll learn:
Why timing matters and how to plan your launches when your audience is already paying attention
How to borrow other people’s audiences through collaborations, partnerships, and local opportunities
Why storytelling is your most powerful tool to connect and stay memorable
How layered marketing (showing up in more than one place) keeps your business top of mind
Why talking about your product or service once isn’t enough—and what to do instead
“Your audience connects with YOUR story. Not someone else’s. People love stories and they are so much more memorable than just giving information.”
If you are wondering how to get more eyes on your small business, this episode will give you actionable ways to market smarter. 
 
Share this episode with a fellow business owner who needs some fresh marketing inspiration.
If you’re a female entrepreneur ready for more sales, marketing clarity, and accountability, check out my membership, She Builds Momentum. It’s a low-cost, low-commitment group coaching program to help you block out the “shoulds” and stay focused on what actually works. Join here: momentum.lindsayfletcher.co

81. Empowering Mompreneurs - How to Grow Your Small Business While Staying Connected to Your Family & Yourself with Liz Kent

The show will be back on Tuesdays!  
Check out She Builds Momentum Monthly Group Coaching Membership here: https://momentum.lindsayfletcher.co
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Welcome back to How to Grow My Small Business - Sales, Marketing and Time Management for Small Business Owners!
In this episode, Liz Kent joins me to discuss how us mompreneurs can grow our businesses while staying connected to our families and ourselves, and how to avoid burnout.  
Liz is a licensed therapist and business strategist turned mindset coach for ambitious mom entrepreneurs. As a mom of three, she knows firsthand how challenging it can be to grow a business while raising a family—and she’s passionate about helping other moms do it in a way that feels aligned, sustainable, and fulfilling.
Through a blend of mindset support and practical business strategy, Liz helps moms ditch the guilt and overwhelm, get clear on their priorities, and build businesses that create more time, confidence, and financial freedom. Her approach is all about helping moms grow in both life and business—without sacrificing what matters most.
Her goal is to help mom entrepreneurs feel empowered, connected, and confident as they create a business and a life they truly love.
 
CONNECT WITH LIZ KENT:
Website: https://lizkentcoaching.com
Instagram: @lizkentcoaching
Facebook Group: https://www.facebook.com/groups/1398379110805009
LinkedIn: https://www.linkedin.com/in/liz-kent-lcsw-c-b499672b/
Liz's podcast on Apple: https://podcasts.apple.com/ca/podcast/the-thriving-mompreneur/id1793761862

80. How to Hire a Business Coach {Part 2} – Finding the Right Type of Coaching

Join She Builds Momentum Group Coaching here: https://momentum.lindsayfletcher.co
Interested in training and coaching for your team? Email me at hello@lindsayfletcher.co
In this episode of How to Grow My Small Business, we’re continuing our two-part series on hiring a business coach. Today we’re taking a deep dive into the different types of coaching support available and how to decide which one is right for you and your current stage of business.
We’ll explore the difference between macro coaching and micro coaching so you can identify whether you need big-picture strategy or targeted expertise in a specific area like sales, branding, or time management. We’ll also break down the pros and cons of 1:1 coaching versus group coaching, plus how to decide if a business coach or life coach is the best investment for your unique challenges.
You’ll learn:• How to know if you need macro-level strategic guidance or micro-level skill development• The situations where 1:1 coaching accelerates results and when group coaching can be even more effective• The differences between life coaching and business coaching and how to choose based on your biggest roadblocks• Coaching alternatives that still offer valuable support, including self-paced courses, podcasts, and membership communities• How my She Builds Momentum monthly group coaching membership helps women entrepreneurs create clarity, consistency, and confidence without burnout• The key questions to ask before investing in a coach so you can make a smart, informed decision
Whether you’re feeling stuck, ready to scale, or simply looking for clarity on your next steps, this episode will help you match the right coaching style to your business needs.

79. How to hire a business coach {PART 1} - Self-Evaluation Checklist for Entrepreneurs

Join our free online community here: https://facebook.com/groups/shebuildscollective
Check out my group coaching program here: https://momentum.lindsayfletcher.co 
**Be one of the first 25 women to join and get one month free - use code FIRST25**
 
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Hiring a business coach can change everything—but how do you know if you actually need one? In this episode, I walk you through a no-fluff, honest checklist to help you evaluate the key areas of your business and decide if coaching might be your next right step.
In this episode, we’ll cover:
8 core areas to evaluate in your business (and what to look for in each)
How to spot the real problem—because what feels like a marketing issue might actually be a sales, time, or product problem
Simple questions to help you identify your strengths and weaknesses
Tools like SWOT analysis to get clarity before investing in coaching
This isn’t just about hiring me—this is about making smarter decisions in your business. If you’ve ever thought, “I need help but I don’t even know where to start,” this episode is your starting line.

78. How to get up to 20 hours back in your week | Time management for Small Business Owners

In this powerful follow-up to Episode 61, Lindsay Fletcher shares what’s changed after deleting social media apps from her phone more than seven months ago. Spoiler alert: her business is thriving, her anxiety has dropped, and her relationships are better than ever.
This episode dives into the surprising ROI of being offline, the 20+ hours per week she gained back, and how her coaching and consulting business has grown since stepping away from the scroll. Inspired by a shocking stat from Dr. Adam Alter, researcher at NYU, that the average person will spend 20 years of their life looking at a phone, Lindsay unpacks the emotional, mental, and professional breakthroughs that came from this lifestyle shift.
If you’re a business owner feeling burned out, distracted, or stuck in a cycle of doomscrolling and digital noise, this episode is your sign. Lindsay invites you to her free 31-day Screen-Free Challenge to help entrepreneurs like you take back your time, creativity, and focus.
In this episode:
How quitting social media on her phone boosted her business
What she misses (and doesn’t)
How to run a business without being glued to your phone
The truth about addiction, distraction, and dopamine
A challenge to help you reclaim your time
Join the challenge: screenfreechallenge.biz

77. 3 questions to ask if your offer is not selling | sales for small business

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence
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Welcome back to Grow My Business, where we talk about how to grow your business with real sales strategies (not just more social media posts).
This is Episode 77, and we’re tackling a question I hear all the time: “Why isn’t my offer selling?”
You’ve posted about it. You’ve talked about it. You’ve put it on your website. You might’ve even run some ads or tried a launch… And still—crickets. No sales. No traction. Just silence.
I know how frustrating that can feel. Today, I want to take the mystery out of it. More often than not, it’s not that your offer is “bad” or that no one wants it—it’s just that something small is out of alignment.
Listen for these 3 common check points to see if one of these is out of whack:
1. Are you solving a real problem?
2. Is your messaging clear and confident?
3. Are you actually sell it? (Not just marketing it.)
 
If you’re nodding along and thinking, “OK, this is me,”—don’t worry. This is fixable.
In fact, this is exactly what I teach inside my course:
Sales Simplified: 7 Weeks to Selling with Confidence
Inside, I walk you through:
Clarifying your offer
Communicating it clearly
Learning how to talk about it (without feeling awkward)
And building a simple, repeatable system to sell it
If you’re ready to finally feel confident in your sales process, go tohttps://sales.lindsayfletcher.co - You’ll get instant access to everything—and you’ll start making progress on day one! 

76. 3 Ways to Reframe Sales and Selling in Your Small Business

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence
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Hello! I'm Lindsay Fletcher, the host of Grow My Business, the podcast that helps you sell with confidence, market with intention, ditch social media overwhelm, and build a business that fits your real life. 
Reframing sales is imperative if you want to close more sales.  In today's episode, I share 3 ways to reframe sales:
1. Sales is a conversation, not a pitch
2. If you are solving problems, you are doing people a favor by selling.
3. Your product or service is a bridge to a better life for your clients.
 
Want to learn how to sell with confidence and with a servant heart?
This is exactly what I teach inside my brand-new course: Sales Simplified: 7 Weeks to Selling with Confidence
It’s made for small business owners who want to stop winging it… and start serving more people.
You’ll learn how to:
Have calm, confident conversations
Ask better questions that lead to yes
Handle objections with ease
Follow up without feeling like a bother
And finally, close more sales without scripts that feel fake
Go to https://sales.lindsayfletcher.co to get all the details.

75. 3 things to change close more sales in your small business

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence
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If you are marketing and getting leads but not converting them to paying customers, this episode is for you!
I'm Lindsay Fletcher, your host and sales doctor - I'm here to help you fix your sales conversations and grow your business! In today's episode, I discuss 3 reasons you aren't closing sales in your small business and what to do instead:
1. you are talking too much
2. you're rushing to pitch your product or service
3. you don't know what to do when someone hesitates
I also suggest what to do instead!
If you want to get better at selling fast, Sales Simplified: 7 Weeks to Selling with Confidence was made just for you!
It’s my step-by-step system to help you:
Ask better questions
Build trust faster
Handle objections with ease
Follow up without feeling annoying
And finally… close more sales with confidence
It's built for small business owners like you who want to feel calm, clear and confident. Go to https://sales.lindsayfletcher.co to enroll and get instant access so you can be on your way to closing more sales.