Sales, Marketing and Time Management for Women in Small Business | Grow My Business

64. BIG Mistakes to Avoid in Cold Calling, Cold Emailing & Cold Messaging for Women in Small Business

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence
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Cold calling, cold emailing, and cold messaging don’t have to feel cold! The key? Preparation. In this episode of Grow My Business, I’m diving into the BIG mistakes most people make when reaching out to potential clients (or podcast hosts—hello, terrible pitches!) and what you should be doing instead.
If you want to book more clients, increase sales, and create real connections, this episode is a must-listen. I’m sharing how to warm up your cold outreach, research your prospects, and start conversations that actually lead to business.
Hit play to learn:✅ The #1 mistake in cold calling, messaging, and emailing that kills opportunities✅ How to make your outreach feel warm and personal✅ The simple research steps to take BEFORE making contact✅ Why sales isn’t about pitching—it’s about problem-solving✅ How to build trust and start conversations that convert
If you’re tired of getting ghosted or feeling awkward reaching out to potential clients, this episode will give you a proven approach to making sales in a way that feels natural, effective, and human.
👉 Join my Women in Business Community
🎧 Don’t forget to hit ‘Follow’ so you never miss an episode! And if you found this helpful, please leave a ⭐⭐⭐⭐⭐ review—it means the world to me!

63. Distractions in Small Business are Costing You | Business Strategy for Women in Small Business

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JOIN MY WOMEN IN BUSINESS COMMUNITY!
 
Are distractions keeping you from growing your business? In this episode of GROW MY BUSINESS | Sales, Marketing & Time Management Strategy for Women in Small Business, we’re tackling the hidden distractions that might be costing you time, money, and momentum in your small business. From demanding clients to misaligned employees, unnecessary tasks, and even hustle culture, these distractions could be holding you back from the success you’re meant to have.
📌 Here’s what we cover in this episode:✅ The “Squeaky Wheel” Customer: How some clients demand too much of your time and hurt your overall business growth.✅ Employees as a Distraction: When trying to “make it work” with the wrong team member takes focus away from real growth.✅ Time-Wasting Tasks: Are you avoiding sales conversations and networking by over-focusing on less impactful work?✅ Your Comfort Zone is Holding You Back: Growth requires stepping into discomfort and trusting God’s plan for your business.✅ Why Overworking is a Distraction: Hustle culture, burnout, and lack of rest could be keeping you from reaching your full potential.
 
🔗 Resources:📊 Sales Growth Tracker: Start tracking what actually moves your business forward. Download your copy here.📅 Sales Growth Audit: Let’s pinpoint what’s distracting you from making sales. Schedule your Sales Growth Audit here.
👩‍💻 Join the conversation! If this episode hit home, hit the follow button and send this episode to a friend!

62. How to Improve Your Discovery Calls for Small Business Owners | Sales Coaching Call

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence
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In this episode of GROW MY BUSINESS, I sit down with Laura from Simple Vintage Photography for a Sales Growth Audit to help her refine her sales conversations, manage her time efficiently, and grow her business while maintaining part-time hours.
📸 Here’s what we covered:✅ How to elicit emotion in sales conversations to connect deeply with potential clients during discovery calls.✅ Time management strategies to balance a thriving photography business while keeping family a priority.✅ The importance of tracking sales and marketing activities—so you can do more of what works and less of what doesn’t.✅ Why networking is her greatest source of clients and how to position herself in conversations to bring in more referrals.
If you’re a small business owner juggling work and life, or a creative entrepreneur looking to increase sales conversions and business efficiency, this episode is packed with actionable insights just for you!
 
🔗 Resources mentioned:📊 Download the Sales Growth Tracker to start tracking your sales & marketing efforts🤝 Need help refining your sales strategy, sales conversations, or better manage your time in your small business? Book a Sales Growth Audit with me
If this episode resonated with you, let me know! Screenshot this episode and send it to a friend!
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Want to connect with Laura? https://instagram.com/simplevintagephotography or https://laurapulliam.com 

61. What happened in my small business when I removed social media from my phone | Time Management for Women in Small Business

Important Links:
Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence
Join the Screen Free Challenge to get back HOURS in your day!
Join my online community for Women in Business HERE!
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Why I Removed Social Media from My Phone | Productivity Tips for Women in Small Business
Are you feeling overwhelmed by social media? In this episode, I share why I made the bold decision to remove all social media apps from my phone—and how it has transformed my productivity, relationships, and even my business growth. If you’re struggling with time management, comparison, or the constant distraction of social media, this episode will challenge you to take a step back and evaluate how these platforms are truly impacting your life and business.
What You’ll Learn in This Episode:✅ How social media was negatively affecting my business, mindset, and relationships✅ The key questions I asked myself before deleting social media apps from my phone✅ The surprising impact of removing social media on my time, creativity, and revenue✅ How you can run a successful business without being glued to social media✅ A challenge for you: Try a 30-day break and evaluate the results!
Resources & Next Steps:📧 Let’s Chat! Want help strategizing your social media detox? Email me at hello@lindsayfletcher.co to book a free 30-minute strategy session.👩‍💻 Join My Online Community: Connect with other women in business who are growing without the social media overwhelm!🎙️ More Sales & Business Tips: Subscribe to Sales & Business Strategy for Women for weekly episodes on sales growth, business strategy, and time management.
If this episode resonated with you, share it with a friend! Let’s spread the message that success doesn’t have to come at the cost of constant scrolling.
👉 Don’t forget to leave a review—it helps more women in business find this podcast!

60. Customer Retention Strategy for Small Business | How to increase your revenue without finding new customers

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence
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How to Increase Your Revenue Without Finding New Customers
Welcome to Grow My Business, the podcast for women in small business who are ready to ditch the hustle and grow with real sales and strategy. Today, we’re celebrating episode 60—thank you for being part of this journey!
In This Episode:
🔹 Exciting Announcement: My beta sales course is HERE! Only 2 spots left—email me at hello@lindsayfletcher.co with the subject line “sales course” to grab your spot!🔹 Why Customer Retention Matters: A 5% increase in retention can boost profits by 25%–95%.🔹 3 Strategies to Increase Revenue Without New Customers:
Understand your customers’ pain points and solve more of their problems.
Create an exceptional customer experience that keeps them coming back.
Personalize communication to match your customers’ preferences.
Don’t Leave Money on the Table!
Your existing customers are your best source of future revenue—let’s maximize those relationships!
Action Steps:
📩 Want to close more sales and increase your income? Email hello@lindsayfletcher.co with “sales course” to claim one of the last beta spots!💬 Let’s chat! How are you leveraging your current customers? Send me a message and let me know!
🎧 Listen now and start growing your business—without the constant chase for new clients!

59. How to get reviews & testimonials for your small business | Reputation Marketing tips for women in small business

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence
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After publishing this episode on Feb. 20, 2025, I'm excited to announce that starting Feb. 26, 2025 that I am an affiliate partner with NiceJob.com.  We've use their services since September 2023 and we can't tell you how much this service has helped our local service based business grow. It's the best $75 that we spend each month.  Use this link to create your account and get started growing your reviews and reputation today!
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Want more clients? Get more reviews! In this episode, Dr. Lindsay Fletcher shares how to ask for testimonials, collect customer feedback, and use reviews to boost your sales and credibility.
What You’ll Learn:✅ Easy ways to ask for and collect customer reviews✅ How to automate review requests with tools like NiceJob✅ The power of voicemail reviews & how to use SpeakPipe✅ Why responding to ALL reviews (even negative ones) is critical✅ Common mistakes to avoid—like buying fake reviews
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🚀 Exciting News! The BETA round of my first sales course is open for enrollment! Only 3 spots left—get in at the special $99 rate. Email me at hello@lindsayfletcher.co with “Sales Course” in the subject line to grab your spot.
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💡 Resources Mentioned:
NiceJob.com for automated reviews
SpeakPipe.com for voicemail testimonials
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👉 Don’t forget to follow the podcast & leave a review—it helps more women in business grow their sales with confidence!
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🔗 Let’s Connect:💌 Email: hello@lindsayfletcher.co👯‍♀️ Join our online community: WOMEN IN BUSINESS
 
 

58. How to Network Like a Pro | Networking Tips for Women in Small Business

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence
 
Join my women in business online community here!
-----------------Networking can feel intimidating, but it’s essential for business growth! In this episode, Dr. Lindsay Fletcher shares three simple yet powerful networking strategies to help small business owners build strong connections, increase referrals, and grow their sales—without feeling awkward or salesy.
Plus, a HUGE announcement! The beta round of Lindsay’s Sales Course is officially open! Only 5 spots left at the special $99 price. Listen to this episode for more details. Email hello@lindsayfletcher.co with “Sales Course” in the subject line to claim your spot!
What You’ll Learn in This Episode:✅ The different types of networking opportunities and how to choose the right one✅ How to set intentional goals before attending an event✅ The best way to explain your business based on who you’re talking to✅ How networking can lead to referrals, partnerships, and more sales
🎧 Listen & Subscribe
If you loved this episode, leave a review and share it with a fellow business owner!

57. Building Community for Women in Small Business

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence
JOIN THE WOMEN IN BUSINESS ONLINE COMMUNITY HERE!
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Welcome to Grow My Business, the podcast where we explore strategies to help you increase sales, grow your business, and master time management. I’m your host, Dr. Lindsay Fletcher, a sales expert and recovering hustle culture junkie, here to help you listen to your clients, solve their problems, and build a thriving business without working 24/7.
In this episode, we’re talking about one of the most powerful tools for women entrepreneurs: community. Whether you're running a small business solo or managing a team, finding a group of like-minded women can transform your journey.
What You’ll Learn in This Episode
Why Community Matters: Hear how attending The Growth Summit with 200 women in business inspired and reinforced the value of connection.
The Business Benefits of Community: Gain accountability, visibility, tools, and the opportunity to network with women who get it.
Personal Growth Through Community: Discover how emotional support, inspiration, and a sense of belonging can help you navigate the challenges of entrepreneurship.
How to Join a Thriving Community: Learn about my online group for women in small business, designed to support, educate, and inspire.
Highlights From the Episode
A recap of The Growth Summit and the incredible power of women coming together to learn, heal, and grow.
A list of the top reasons why women entrepreneurs need a supportive community.
An invitation to join my online community for women in small business with over 1,000 members, monthly workshops, and networking opportunities.
Why This Episode is a Must-Listen
Building a business doesn’t have to feel lonely or overwhelming. A community can provide the support, tools, and motivation you need to thrive. Whether you’re looking for accountability, emotional support, or new business strategies, this episode will show you how being part of a group can elevate both your personal and professional life.
 
Women in small business, female entrepreneurs, small business community, networking for women, women’s business support group, entrepreneurial community, business growth for women, work-life balance tips, confidence building for women, small business networking, women entrepreneurs support group, collaboration for women in business.
Make sure to subscribe, leave a review, and share this episode with fellow women entrepreneurs. Let’s grow together!
 
LET'S CONNECT:
Hello@LindsayFletcher.co
https://lindsayfletcher.co
WOMEN IN BUSINESS Community

56. Track your customers, grow your small business: Mastering Customer Attribution for increased sales and time

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence
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Welcome to Grow My Business!
 
In today’s episode, we’re diving into customer attribution—a must-know strategy for small business owners who want to maximize their sales and marketing efforts and streamline their time management. If you’ve ever wondered where your customers are coming from or how to stop wasting time on ineffective strategies, this episode is for you. I’ll break down practical ways to track your customers' origins, optimize your sales strategy, and make data-driven decisions to grow your business without burnout.
Plus, I’m sharing details about my Sales Growth Tracker, a tool designed to help you track customer data and revenue-driving activities in one place—whether you’re using a CRM, a spreadsheet, or starting from scratch.
What You’ll Learn in This Episode:
Why knowing where your customers come from is key to growing your business.
The tools and methods you can use to track customer attribution, including:
Email marketing platforms like MailerLite, MailChimp, and Kajabi.
Social media metrics and how to use engagement data strategically.
Website analytics powered by tools like Google Analytics to uncover customer behavior and preferences.
Simple ways to ask customers directly and gather meaningful insights.
How customer attribution can save time, reduce stress, and boost productivity by focusing on what actually works.
Why tracking customer origins helps you say goodbye to the hustle mentality and hello to intentional, profitable growth.
Resources Mentioned in This Episode:
Sales Growth Tracker: My free tool to help you track customer origins and revenue activities. Download it now at lindsayfletcher.co/salesgrowthtracker.
Google Analytics: A free tool to track website traffic and customer behavior.
CRM Recommendations:
HubSpot has a robust free option for tracking customer data and managing customer relationships. Many other options are available.
Industry-Specific CRMs: Explore options tailored to your industry and business.
DIY Tracking: Use a Google Sheet or Excel spreadsheet to start tracking today.
Why This Episode Matters:Running a small business isn’t easy, especially when you’re juggling marketing, sales, and everything else life throws at you. By learning how to track customer attribution, you’ll gain clarity on which activities are driving revenue and which are wasting your time. This knowledge will empower you to focus on what truly works for your business, helping you grow without overwhelm.
Join My Women in Business Community!If you’re a woman in small business, whether you’re a solopreneur or leading a team, I’d love to have you in my Women in Business Online Community. This group is all about supporting each other through education, brainstorming, and friendship—because no one should do business (or life) alone! Find the link in the show notes to join.
Stay Connected:
Visit my website: lindsayfletcher.co
Download the Sales Growth Tracker: lindsayfletcher.co/salesgrowthtracker
Email: hello@lindsayfletcher.co
If you enjoyed today’s episode, please subscribe, rate, and leave a review—it helps more women in business find this podcast.
Customer attribution
Sales growth strategy
Small business productivity
Marketing analytics for small business
Women entrepreneurs
Time management for small business
Social media metrics for business growth
Google Analytics for small business
Sales tracker tools
Women in business community

55. Sales and productivity tips for women in small business | Grow My Business - Rebrand for 2025

Join my WOMEN IN BUSINESS COMMUNITY HERE!
Email Lindsay at hello@lindsayfletcher.co 
Hi friends!  Happy New Year and Welcome to the first episode in 2025. This is officially a brand new era of the podcast! Sales & Business Growth for Busy Women is now Grow My Business: Sales & Productivity Tips for Women Small Business. This show has actually went through a couple of iterations of the name Sales & Business Growth, so don’t be shocked if you hear a couple of different titles if you go back and listen to previous episodes as I’ve been finding my groove and honed in on exactly what I want to share here on this podcast. 
In today's episode, I share about the future of this podcast. So, stick around you’ll learn:
*How to sell your services and products more effectively
*Proven sales strategies and business growth tactics
*Ways to find more customers and retain the ones you already have
*Productivity tips and time and task management hacks so you don’t have to work 24/7
*Strategies for Work-Life Harmony / Work-Life Balance
*Faith-based principles to guide your journey
 
My mission is very simple: To provide you with practical tools and strategies that save you time, make your life easier, and help you create a thriving future for you and your family.
 
If you are ready to master sales and your time, you’ve found the right podcast!  I’m so excited to help you to step into your full potential and go BIG in your small business. 
So stick around, and we’ll GROW together on the Grow My Business Podcast! 
My best,
Lindsay