Sales and Marketing without Social Media Overwhelm for Small Business | Grow My Business

60. Customer Retention Strategy for Small Business | How to increase your revenue without finding new customers

How to Increase Your Revenue Without Finding New Customers
Welcome to Grow My Business, the podcast for women in small business who are ready to ditch the hustle and grow with real sales and strategy. Today, we’re celebrating episode 60—thank you for being part of this journey!
In This Episode:
🔹 Exciting Announcement: My beta sales course is HERE! Only 2 spots left—email me at hello@lindsayfletcher.co with the subject line “sales course” to grab your spot!🔹 Why Customer Retention Matters: A 5% increase in retention can boost profits by 25%–95%.🔹 3 Strategies to Increase Revenue Without New Customers:
Understand your customers’ pain points and solve more of their problems.
Create an exceptional customer experience that keeps them coming back.
Personalize communication to match your customers’ preferences.
Don’t Leave Money on the Table!
Your existing customers are your best source of future revenue—let’s maximize those relationships!
Action Steps:
📩 Want to close more sales and increase your income? Email hello@lindsayfletcher.co with “sales course” to claim one of the last beta spots!💬 Let’s chat! How are you leveraging your current customers? Send me a message and let me know!
🎧 Listen now and start growing your business—without the constant chase for new clients!

59. How to get reviews & testimonials for your small business | Reputation Marketing tips for women in small business

NEW EPISODES ON THURSDAYS
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After publishing this episode on Feb. 20, 2025, I'm excited to announce that starting Feb. 26, 2025 that I am an affiliate partner with NiceJob.com.  We've use their services since September 2023 and we can't tell you how much this service has helped our local service based business grow. It's the best $75 that we spend each month.  Use this link to create your account and get started growing your reviews and reputation today!
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Want more clients? Get more reviews! In this episode, Dr. Lindsay Fletcher shares how to ask for testimonials, collect customer feedback, and use reviews to boost your sales and credibility.
What You’ll Learn:✅ Easy ways to ask for and collect customer reviews✅ How to automate review requests with tools like NiceJob✅ The power of voicemail reviews & how to use SpeakPipe✅ Why responding to ALL reviews (even negative ones) is critical✅ Common mistakes to avoid—like buying fake reviews
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🚀 Exciting News! The BETA round of my first sales course is open for enrollment! Only 3 spots left—get in at the special $99 rate. Email me at hello@lindsayfletcher.co with “Sales Course” in the subject line to grab your spot.
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💡 Resources Mentioned:
NiceJob.com for automated reviews
SpeakPipe.com for voicemail testimonials
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👉 Don’t forget to follow the podcast & leave a review—it helps more women in business grow their sales with confidence!
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🔗 Let’s Connect:💌 Email: hello@lindsayfletcher.co👯‍♀️ Join our online community: WOMEN IN BUSINESS
 
 

58. How to Network Like a Pro | Networking Tips for Women in Small Business

NEW EPISODES PUBLISH ON THURSDAYS!
 
Join my women in business online community here!
-----------------Networking can feel intimidating, but it’s essential for business growth! In this episode, Dr. Lindsay Fletcher shares three simple yet powerful networking strategies to help small business owners build strong connections, increase referrals, and grow their sales—without feeling awkward or salesy.
Plus, a HUGE announcement! The beta round of Lindsay’s Sales Course is officially open! Only 5 spots left at the special $99 price. Listen to this episode for more details. Email hello@lindsayfletcher.co with “Sales Course” in the subject line to claim your spot!
What You’ll Learn in This Episode:✅ The different types of networking opportunities and how to choose the right one✅ How to set intentional goals before attending an event✅ The best way to explain your business based on who you’re talking to✅ How networking can lead to referrals, partnerships, and more sales
🎓 Join the Beta Round of my Sales Course – Only 5 spots left! Email hello@lindsayfletcher.co with “Sales Course” in the subject line.🎧 Listen & Subscribe
If you loved this episode, leave a review and share it with a fellow business owner!

57. Building Community for Women in Small Business

New Episodes publish on THURSDAYS
JOIN THE WOMEN IN BUSINESS ONLINE COMMUNITY HERE!
Welcome to Grow My Business, the podcast where we explore strategies to help you increase sales, grow your business, and master time management. I’m your host, Dr. Lindsay Fletcher, a sales expert and recovering hustle culture junkie, here to help you listen to your clients, solve their problems, and build a thriving business without working 24/7.
In this episode, we’re talking about one of the most powerful tools for women entrepreneurs: community. Whether you're running a small business solo or managing a team, finding a group of like-minded women can transform your journey.
What You’ll Learn in This Episode
Why Community Matters: Hear how attending The Growth Summit with 200 women in business inspired and reinforced the value of connection.
The Business Benefits of Community: Gain accountability, visibility, tools, and the opportunity to network with women who get it.
Personal Growth Through Community: Discover how emotional support, inspiration, and a sense of belonging can help you navigate the challenges of entrepreneurship.
How to Join a Thriving Community: Learn about my online group for women in small business, designed to support, educate, and inspire.
Highlights From the Episode
A recap of The Growth Summit and the incredible power of women coming together to learn, heal, and grow.
A list of the top reasons why women entrepreneurs need a supportive community.
An invitation to join my online community for women in small business with over 1,000 members, monthly workshops, and networking opportunities.
Why This Episode is a Must-Listen
Building a business doesn’t have to feel lonely or overwhelming. A community can provide the support, tools, and motivation you need to thrive. Whether you’re looking for accountability, emotional support, or new business strategies, this episode will show you how being part of a group can elevate both your personal and professional life.
 
Women in small business, female entrepreneurs, small business community, networking for women, women’s business support group, entrepreneurial community, business growth for women, work-life balance tips, confidence building for women, small business networking, women entrepreneurs support group, collaboration for women in business.
Make sure to subscribe, leave a review, and share this episode with fellow women entrepreneurs. Let’s grow together!
 
LET'S CONNECT:
Hello@LindsayFletcher.co
https://lindsayfletcher.co
WOMEN IN BUSINESS Community

56. Track your customers, grow your small business: Mastering Customer Attribution for increased sales and time

Welcome to Grow My Business!
 
In today’s episode, we’re diving into customer attribution—a must-know strategy for small business owners who want to maximize their sales and marketing efforts and streamline their time management. If you’ve ever wondered where your customers are coming from or how to stop wasting time on ineffective strategies, this episode is for you. I’ll break down practical ways to track your customers' origins, optimize your sales strategy, and make data-driven decisions to grow your business without burnout.
Plus, I’m sharing details about my Sales Growth Tracker, a tool designed to help you track customer data and revenue-driving activities in one place—whether you’re using a CRM, a spreadsheet, or starting from scratch.
What You’ll Learn in This Episode:
Why knowing where your customers come from is key to growing your business.
The tools and methods you can use to track customer attribution, including:
Email marketing platforms like MailerLite, MailChimp, and Kajabi.
Social media metrics and how to use engagement data strategically.
Website analytics powered by tools like Google Analytics to uncover customer behavior and preferences.
Simple ways to ask customers directly and gather meaningful insights.
How customer attribution can save time, reduce stress, and boost productivity by focusing on what actually works.
Why tracking customer origins helps you say goodbye to the hustle mentality and hello to intentional, profitable growth.
Resources Mentioned in This Episode:
Sales Growth Tracker: My free tool to help you track customer origins and revenue activities. Download it now at lindsayfletcher.co/salesgrowthtracker.
Google Analytics: A free tool to track website traffic and customer behavior.
CRM Recommendations:
HubSpot has a robust free option for tracking customer data and managing customer relationships. Many other options are available.
Industry-Specific CRMs: Explore options tailored to your industry and business.
DIY Tracking: Use a Google Sheet or Excel spreadsheet to start tracking today.
Why This Episode Matters:Running a small business isn’t easy, especially when you’re juggling marketing, sales, and everything else life throws at you. By learning how to track customer attribution, you’ll gain clarity on which activities are driving revenue and which are wasting your time. This knowledge will empower you to focus on what truly works for your business, helping you grow without overwhelm.
Join My Women in Business Community!If you’re a woman in small business, whether you’re a solopreneur or leading a team, I’d love to have you in my Women in Business Online Community. This group is all about supporting each other through education, brainstorming, and friendship—because no one should do business (or life) alone! Find the link in the show notes to join.
Stay Connected:
Visit my website: lindsayfletcher.co
Download the Sales Growth Tracker: lindsayfletcher.co/salesgrowthtracker
Email: hello@lindsayfletcher.co
If you enjoyed today’s episode, please subscribe, rate, and leave a review—it helps more women in business find this podcast.
Customer attribution
Sales growth strategy
Small business productivity
Marketing analytics for small business
Women entrepreneurs
Time management for small business
Social media metrics for business growth
Google Analytics for small business
Sales tracker tools
Women in business community

55. Sales and productivity tips for women in small business | Grow My Business - Rebrand for 2025

Join my WOMEN IN BUSINESS COMMUNITY HERE!
Email Lindsay at hello@lindsayfletcher.co 
Hi friends!  Happy New Year and Welcome to the first episode in 2025. This is officially a brand new era of the podcast! Sales & Business Growth for Busy Women is now Grow My Business: Sales & Productivity Tips for Women Small Business. This show has actually went through a couple of iterations of the name Sales & Business Growth, so don’t be shocked if you hear a couple of different titles if you go back and listen to previous episodes as I’ve been finding my groove and honed in on exactly what I want to share here on this podcast. 
In today's episode, I share about the future of this podcast. So, stick around you’ll learn:
*How to sell your services and products more effectively
*Proven sales strategies and business growth tactics
*Ways to find more customers and retain the ones you already have
*Productivity tips and time and task management hacks so you don’t have to work 24/7
*Strategies for Work-Life Harmony / Work-Life Balance
*Faith-based principles to guide your journey
 
My mission is very simple: To provide you with practical tools and strategies that save you time, make your life easier, and help you create a thriving future for you and your family.
 
If you are ready to master sales and your time, you’ve found the right podcast!  I’m so excited to help you to step into your full potential and go BIG in your small business. 
So stick around, and we’ll GROW together on the Grow My Business Podcast! 
My best,
Lindsay

54. Sales 101 for Small Business - What is Sales? Your definition of sales might be holding you back

Join my Women in Business Community for support and free education in 2025!
Free Resources >>> https://lindsayfletcher.co/free-resources 
 
Hello & welcome back to Sales & Business Growth for BUSY Women. I am your host, Lindsay Fletcher.  I’m a wife, mom of 4, dog mom, business owner x2, former top performing sales rep in corporate america, and I’m here to help you sell more, get time back in your day, and grow your business.  On this podcast we talk about sales, marketing, business growth, and time management so that your business doesn’t take over your life!
In this episode, I walk you through what sales is and what sales isn't, and how your definition of sales might be holding you back.

53. Sales 101 for Small Business - What is cold calling?

Join my Women in Business Community for support and free education in 2025!
Free Resources >>> https://lindsayfletcher.co/free-resources 
 
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Hello & welcome back to Sales & Business Growth for BUSY Women. I am your host, Lindsay Fletcher.  I’m a wife, mom of 4, dog mom, business owner x2, former top performing sales rep in corporate america, and I’m here to help you sell more, get time back in your day, and grow your business.  On this podcast we talk about sales, marketing, business growth, and time management so that your business doesn’t take over your life! 
 
Thank you so much for joining me for another episode!  I appreciate you being here with me and if you haven’t already, please hit the follow button on your podcast player app!  It blesses me big time when that number grows, and it means that you won’t miss any episodes going forward! 
 
Another big thank you to everyone who took my survey - today is the day that I announce the winner of the $50 gift card…drum roll please…Kimberly Johnstone, you are the winner!  Check your email for that gift card!!!  Thank you all again for taking the survey - it is super helpful for me to hear your feedback!  So thank you thank you!
 
One more announcement before we get started - if you are a woman in business, you are thinking about starting a business, or have a side hustle that you’d like to grow and turn into your main source of income, we want to join us inside my free online community.  In 2025, I’m bringing on a leadership team that will help educate you in various areas of business for free - literally no charge to you - to help you move your business forward, grow and thrive.  I’ll be announcing our leadership team inside this group very soon, and you’ll get to learn directly from these experts!  So, join us inside our Women in Business community!!!
 
Today's episode is about cold calling. What is cold calling?  What is the difference between cold calling and warm calling?  Where does these fit into our sales funnel?  
References: Episode 52 - Sales Funnels
 
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LET’S CONNECT!
Have a question? >>> Leave me a voice message here: https://speakpipe.com/lindsayfletcher
Email >>> hello@lindsayfletcher.co 
Lots of Free Resources >>> https://lindsayfletcher.co/free-resources 
Need community?  Join Women in Business >>> https://www.facebook.com/groups/367731782244780

52. Sales 101 for Small Business: What is a Sales Funnel?

Sales 101: What is a Sales Funnel?   
Hello & welcome back to Sales & Business Growth for BUSY Women. I am your host, Lindsay Fletcher.  I’m a wife, mom of 4, dog mom, business owner x2, former top performing sales rep in corporate america, and I’m here to help you sell more, get time back in your day, and grow your business.  On this podcast we talk about sales, marketing, business growth, and time management so that your business doesn’t take over your life!
Fill out the survey to be entered to win a $50 gift card!
In today's episode, I explain what a sales funnel is, some terms that you may need clarified, and outline some steps for you to build your sales funnel for your business. 
Business Growth | Sales Growth | Revenue Growth | Scaling Your Business | Business Strategy | Market Expansion | Customer Retention | High Performance Sales Team | Sales Planning | Sales Strategy | What is a Sales Funnel | How to build a sales funnel
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LET’S CONNECT!
Have a question? >>> Leave me a voice message here: https://speakpipe.com/lindsayfletcher
Email >>> hello@lindsayfletcher.co 
Lots of Free Resources >>> https://lindsayfletcher.co/free-resources 
Need community?  Join Women in Business >>> https://www.facebook.com/groups/367731782244780 
Follow me on IG >>> https://instagram.com/lindsayfletcher.co

51. What are you most thankful for in your business? Women in Business Online Community Responses

Join my Women in Business Community for support and free education in 2025!
Free Resources >>> https://lindsayfletcher.co/free-resources 
Follow me on IG >>> https://instagram.com/lindsayfletcher.co
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What are you thankful for in your business? Women in Business Online Community Responses
Hello & welcome back to Sales & Business Growth for BUSY Women. I am your host, Lindsay Fletcher.  I’m a wife, mom of 4, dog mom, business owner x2, former top performing sales rep, in corporate america, and I’m here to help you sell more, get time back in your day, and grow your business.  On this podcast we talk about sales, marketing, business growth, and time management so that your business doesn’t take over your life! 
 
Today is the Tuesday just before Thanksgiving and we are all preparing for get togethers and the madness of the holiday season to officially start!  I’m so thankful that you are here and would love some feedback on this show, and I know you might need a little bit of motivation to fill out a survey for me, so when you fill out the survey linked in the show notes, you will be entered to win a $50 Amazon gift card. The survey will be open until December 5th, and then you’ll have to come back to listen to the episode on Dec. 6th to see if you win.  FILL OUT THE SURVEY HERE --> LINK TO THE SURVEY
 
Today’s episode is going to be a little bit different than what we usually do because I want to encourage some listeners who might be in the beginning stages of their business or maybe are in a hard season of business.  We are doing a Thanksgiving “what are you thankful for” episode.  I asked the women in my online community what they are most thankful for in their business and of course all of them said their customers and clients who allow them to stay in business, but beyond that, they had some pretty awesome responses, so I thought I’d read them to you on this episode because if you are new to business, or maybe it’s not where you want or need it to be just yet, or maybe you are in a hard season, these ladies brought up some amazing benefits of owning business these might give you some fuel to keep going!
 
I'm praying for you and your business!
My best,
Lindsay
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LET’S CONNECT!
Have a question? >>> Leave me a voice message here: https://speakpipe.com/lindsayfletcher
Email >>> hello@lindsayfletcher.co 
Free Resources >>> https://lindsayfletcher.co/free-resources 
Need community?  Join Women in Business >>> https://www.facebook.com/groups/367731782244780 
Follow me on IG >>> https://instagram.com/lindsayfletcher.co