7. How Emotion Impacts Consumer Behavior & How to Use Emotion to Close More Sales in Small Business

Hello friend!  I'm so happy you are back for another episode of my podcast!  Today, I dive into how emotion impact decision making, specifically consumer behavior and buying habits.  As adults, we make nearly 35,000 decisions each day and 95% of those decisions are emotional decisions.  That leaves us with only 5% of decisions being made with logical or rational thought.  Emotion is one major element of being a human that we can't miss when we are selling our service or product. It's the thing that you might be missing in your sales and marketing campaigns that are leaving you with lack-luster results.  If you are looking to grow your business and close more sales, emotion is where the magic happens!

 

As always, thank you for listening, and I'm praying for your business!

 

My best,

Lindsay

 

Have questions or a topic you'd like to know more about? Email me at smallbusinesssalesandstrategy@gmail.com

 

Scripture Reference:

Phil 2:3-4 (NIV)- Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves, not looking to your own interests but each of you to the interests of the others.