Grow My Small Business | Sales, Marketing and Business Growth Strategies for Christian Women in Local Business

106. Branding Isn’t Just Your Logo | Small Business Branding Insights with Jan Touchberry

In this insightful episode of Grow My Small Business, Lindsay sits down with Jan Touchberry from The Brand Collaborative to uncover the truth behind branding for small business owners, especially those with faith-driven businesses. They discuss why branding is much more than just a logo—it's about the feelings and associations your brand creates with your clients. This episode is perfect for Christian entrepreneurs and small business owners looking to build a brand that attracts ideal clients and fosters business growth.
Discover the psychology of branding, including how colors influence perception, and why defining your ideal client, values, and desired feelings should come before any visual design. Jan shares practical tips on incorporating your faith into your branding authentically, avoiding performative expressions, and building trust in a challenging 'trust recession' environment. Plus, learn how AI tools like custom GPT can help capture your unique brand voice without sounding robotic.
Whether you're just starting or refining your brand, this episode offers actionable strategies for creating consistency, building strong relationships, and growing your faith-driven small business. Tune in for expert insights on branding strategy, faith in business, and business growth that will empower you to make an impactful and authentic impression.
Connect with Jan Touchberry at https://jantouchberry.com
Jan's Podcast: Her Faith At Work

105. Relationship Marketing & Networking Strategy for Small Business Growth

In this episode, discover powerful relationship marketing strategies tailored for faith-driven small business owners, especially Christian women entrepreneurs. Learn why 85% of jobs and business opportunities stem from relationships, not funnels or ads, and how you can leverage networking to build trust and accelerate business growth. 
Host Lindsay Fletcher breaks down what relationship marketing truly means, explains why traditional "post more" strategies are falling short, and shares biblical business principles that affirm the power of authentic connections in sales strategy. You’ll uncover the top 5 networking mistakes that many small business owners make and learn how to identify ideal referral partners that align with your business goals.
With a focus on faith in business, this episode teaches you how to tailor your networking approach to fit your personality—whether you prefer deep or wide connections—and the importance of a consistent 72-hour follow-up method. Say goodbye to chasing followers and hello to cultivating 3–5 strategic business relationships that truly matter.
Plus, get access to a free Relationship Marketing Checklist to implement these insights immediately. Perfect for Christian women in small business seeking sustainable growth through trust, referral marketing, and biblical principles.
 
LINKS
Relationship Marketing Checklist: https://lindsayfletcher.co/rmchecklist 
Online Community: https://lindsayfletcher.co/community
hello@lindsayfletcher.co 

104. Follow-Through That Converts: 4 Essential Sales Follow-Up Strategies for Small Business Growth

 
Join FUSION ONLINE BUSINESS SUMMIT for free! 
If you are looking to level-up your Marketing, learn AI skills, YouTube, LinkedIn, Email Marketing, Follow-up, Closing Sales, Leverage a Podcast, this summit is for you!  100% Online. 100% Free.
https://courses.brittnischroeder.com/a/2147832720/WiJ6FM92 
 
In this episode, discover proven sales strategy tips to boost your conversion rates through effective follow-up techniques. If you are a small business owner or a Christian entrepreneur struggling to close sales after great conversations, this episode offers practical guidance on mastering follow-through. 
Host Lindsay Fletcher dives into four essential things to consider when following up with leads, including the difference between indirect touchpoints and direct follow-up, setting a clear follow-up cadence, the importance of intention, and the mindset shift that transforms follow-through from awkward to natural. These insights are especially valuable for faith-driven business owners aiming to grow with professionalism and integrity.
Learn why only 2% of sales close after one conversation, how closing conversations removes follow-up discomfort, and why follow-through is key to positioning yourself as a confident leader in your small business. This episode integrates biblical business principles to reinforce how stewardship and service enhance your sales process.
Tune in to gain strategies on relationship marketing and confident sales follow-up that align with your faith and business goals. Let Lindsay guide you towards sustainable business growth and sales success as a Christian woman entrepreneur.
 
Resources mentioned in this episode:
Free Online Community: https://facebook.com/groups/shebuildscollective
 
Join FUSION ONLINE BUSINESS SUMMIT for free! 
If you are looking to level-up your Marketing, learn AI skills, YouTube, LinkedIn, Email Marketing, Follow-up, Closing Sales, Leverage a Podcast, this summit is for you!  100% Online. 100% Free.
https://courses.brittnischroeder.com/a/2147832720/WiJ6FM92 
 
 
 

103. Why Your Sales or Marketing Strategy Isn’t Working: Insights for Faith-Driven Small Business Growth

Are you a Christian woman entrepreneur wondering why your sales or marketing strategy isn’t working? In this episode of How to Grow My Small Business, we dive deep into why many faith-driven business owners struggle with strategy execution—and how you can overcome these hurdles. 
Often, the problem isn't with the sales strategy itself but with how it’s executed. We'll explore the Emotional Cycle of Change (ECOC), a powerful framework that reveals why small business owners quit or pivot too early, creating the illusion that nothing works. 
You’ll learn the five stages of ECOC, why change feels emotional before becoming logical, and the key moments when most entrepreneurs give up. This episode also highlights what you should change when your results aren’t showing and the importance of consistency, follow-up, and persistence in growing your Christian business.
Stay consistent, lean into biblical business principles, and discover how to sustain your faith-driven business growth for lasting success. Whether you're struggling with sales consistency or marketing strategy, this episode offers clarity and confidence to keep you moving forward.
Listen now and take the next step in your entrepreneurial journey as a Christian woman in business!

102. 4 Weekly Actions to Drive Consistent Sales in Small Business | Tips for Small Business Growth

Are you a small business owner looking to grow your sales consistently? In this episode, we dive into 4 essential weekly actions that create consistent sales and boost predictable revenue for your business. Forget busy work and endless tweaking – learn the marketing tips for local businesses and business growth tips that truly move the needle.
Join Lindsay Fletcher as she explains why relationship marketing beats algorithms every time and why embracing sales conversations is crucial for growth. Discover how shifting your mindset from "follow-up" to "follow-through" can transform your sales strategy.
This detailed episode covers the importance of a weekly review and adjustment, helping you honor your time and create a productive, profitable weekly sales plan. Whether you are looking for email marketing tips or general business owner tips, this episode is packed with actionable insights to help you grow.
Mentioned Resources:- Episode 89: The 3Cs of turning conversations into sales - Free download: Weekly Sales Checklist → https://lindsayfletcher.co/checklist
Tune in now and start taking the right actions consistently for predictable business growth!

101. Time Management, Stewardship & Return on Time Invested for Small Business with Lissa Figgins

In today’s episode of How to Grow My Small Business, I’m joined by my friend Lissa Figgins from Redeem Her Time, and this conversation is for every woman who’s ever said:“I don’t have enough time.”
Lisa calls herself an un-time management coach — because she believes time management isn’t the solution… it’s actually part of the problem.
We talk about how hustle culture trains us to measure our worth by what we get done, why busyness becomes a signal to the people we love (“I’m not available”), and how God calls us to steward time — not white-knuckle it.
This episode gets real. Lisa shares a powerful story about what her body was doing under chronic stress — and how it became a wake-up call that her “productivity” was actually costing her peace.
We also talk about:
ROTI: Return on Time Invested
Why being a “business owner” can quietly turn into being a “busyness owner”
The biblical difference between managing and stewarding 
The 3 time shifts most people miss
Why multitasking is not your superpower
The question that changes everything: “What is it time for?”
If you’ve been craving clarity, margin, and a better way to grow your business without burning out… press play.
Christian time management, faith-based productivity, time stewardship, Redeem Her Time, untimed management coach, hustle culture recovery, burnout prevention, ROTI return on time invested, business owner vs busyness owner, multiply time, stewardship mindset, multitasking mistakes, Ephesians 5 redeem the time, parable of the talents time management, CEO time systems, women in business productivity, business growth for women, Christian business podcast, business growth tips, sales growth tips, relationship marketing, networking for women, high growth business tips
Resources From the Episode
Ephesians 5 “redeeming the time / making the best use of the time"
ABOUT LISSA FIGGINS
Lissa Figgins is a recovering BUSY-ness owner who UN-hurried her heart, finally letting go of her addiction to controlling time, multitasking, and always doing. Now her mission as a Scaling Strategist is helping busy Christian women business owners scale their revenue (+ results). Instead of just managing time, she teaches how to multiply the 24 hours you are entrusted each day so that time is no longer your biggest obstacle, but your greatest opportunity for growth! And most importantly she speaks the truth: YOU. HAVE. TIME.
Lissa Figgins: https://facebook.com/lissa.figgins
https://redeemhertime.com
Free Resource: Scaling Secrets of the Top 1% https://redeemhertime.com/hours 

100. The Future of Small Business Growth in 2026: Why Trust & Community Will Win in an AI World

We made it to Episode 100, a special milestone that marks a new chapter for Christian entrepreneurs focused on small business growth and faith-driven success. In this episode of How to Grow My Small Business, we dive deep into why trust, relationships, and community will be the critical factors that determine success in 2026 — especially in an AI-driven business landscape.
As AI-generated content floods the market, savvy faith-led small business owners must embrace what technology can’t replace: authentic human connection and trust. This episode explores how time management for entrepreneurs and relationship-building strategies will help Christian business coaches and other faith-based entrepreneurs grow profitably without relying solely on ads or algorithms.
Join us as we discuss the rise of AI content, the current trust recession, and why referrals and community engagement will become more valuable than ever for Christian entrepreneurship. Learn practical, faith-informed ways to cultivate credibility, foster meaningful conversations, and enhance lifetime customer value through genuine relationships.
Whether you're a small business owner feeling overwhelmed by tech and content overload or a Christian entrepreneur eager to build sustainable growth rooted in Biblical business principles, this episode offers actionable insights and encouragement to thrive in 2026 and beyond.
Listen now and discover how to grow your business with faith, focus, and focus on what matters most — connection that AI simply can't replicate.
 
0:00–1:00 – Welcome + Episode 100 celebration
1:01–2:20 – The heart behind the podcast and Lindsay’s entrepreneurial journey
2:21–3:30 – Introducing the #1 prediction for 2026
3:31–5:00 – AI content explosion and why trust is eroding
5:01–6:15 – Trust recession vs. trust depression
6:16–7:15 – AI as a tool, not a replacement for people
7:16–8:30 – Visibility vs. credibility and trust
8:31–9:45 – Why referrals will outperform ads
9:46–11:15 – What relationship-driven business really looks like
11:16–12:45 – Community will beat out algorithms
12:46–14:00 – Conversations over content volume
14:01–15:15 – Sales as relationship-building, not transactions
15:16–16:30 – Follow-up as a trust builder
16:31–17:55 – Relationship-building challenges for listeners
17:56–19:10 – Trust as the new currency in business
19:11–20:40 – Final prediction for 2026
20:41–end – Gratitude, call to follow, and 2026 send-off
 
In this episode, we cover:
Why Episode 100 matters and how this podcast has evolved
The rise of AI-generated content and why it’s changing buyer behavior
How AI-generation affects sales
Why visibility alone won’t win in 2026
How trust, credibility, and relationships drive buying decisions
Why B2B and client referrals may outperform ads in the coming year
How community will outperform algorithms
What relationship-driven business actually looks like
Why conversations matter more than content volume
How follow-up builds trust and increases lifetime value
Practical ways to build trust without hustling or being everywhere
Simple relationship-building challenges you can start this week
Key Takeaway:
AI can generate content.But it cannot build, deepen or strengthen relationships with other humans. Only you can do that.
In 2026, the businesses that grow the most won’t be the loudest.They’ll be the most trusted.
Who this episode is for:
Christian entrepreneurs and faith-led business owners
Small business owners preparing for 2026
Entrepreneurs overwhelmed by AI and content overload
Business owners who want sustainable, relationship-driven growth
Service-based businesses and local business owners
Listen to Episode 100 and learn how to grow your business in a way AI never can.

99. Uncommon: A Faith-Based Approach to Small Business Growth & Leadership in 2026

As we close out 2025 and step toward a new year, I’m sharing something personal, prayer-led, and foundational for how I’m approaching business in 2026: my word of the year—UNCOMMON.
In this episode of How to Grow My Small Business, I walk you through how God gave me this word early, what it means biblically and practically, and how it’s shaping the way I’m thinking about business growth, relationships, income, community, and obedience in the year ahead.
If you’re a Christian entrepreneur, faith-led business owner, or small business leader who wants results that don’t come from hustle culture, burnout, or copying what everyone else is doing—this episode is for you.
We talk about what it really looks like to be set apart in business, how to build uncommon relationships instead of chasing visibility, and why faith + profit belong together when stewardship is done well.
In this episode, you’ll learn:
Why “uncommon” is my word for 2026 and how God revealed it
What uncommon means biblically (set apart, distinct, not conforming to the world)
How to pursue uncommon business results without doing more or being everywhere
What uncommon looks like in:
business relationships and community building
serving clients with excellence and discernment
income, stewardship, and money mindset
Why uncommon businesses are built on relationships—not algorithms
The difference between chasing money and stewarding revenue
What I’m intentionally leaving behind in 2025
How obedience (not pressure) will define my strategy in 2026
Reflection questions to help you discern your word for the year
Scripture referenced:
Romans 12:2 – Do not conform to the pattern of this world
Colossians 3:23–24 – Working with excellence as unto the Lord
Resources mentioned:
Screen-Free Challenge (21 Days)👉 https://screenfreechallenge.bizA faith-based reset to remove social media from your phone and replace scrolling with sales and marketing actions that actually grow your business.
Who this episode is for:
Christian entrepreneurs and faith-led women in business
Small business owners planning for 2026
Business leaders tired of hustle culture
Entrepreneurs who want sustainable, God-centered growth
Women who value depth, relationships, and obedience over noise
Listen to Episode 99 and step into 2026 with intention, obedience, and uncommon faith.

98. The BEST way to review 2025 & Plan for 2026 in your small business & life

As we wrap up 2025, I want to invite you to pause before you jump into goal setting, business planning, or strategy for 2026.
In this episode of How to Grow My Small Business, we’re talking about the one thing you need to do before planning for next year—and it has nothing to do with sales funnels, marketing statistics, or even your client work.
If you’re a small business owner, Christian entrepreneur, or faith-led leader who feels:
discouraged about how this year went
unsure whether it was a “good year” or a “bad year”
stuck replaying mistakes, missed goals, or stress
ready for growth but emotionally exhausted
This episode is for you.
I walk you through why our brains are wired to remember the hard things more than the good, how that affects how we evaluate our business and our lives, and how one simple reflection exercise can completely change how you remember this year—and how you plan the next one.
In this episode, we cover:
Why your brain remembers stress, mistakes, and fear more than wins
The science behind negative memory bias and how it impacts entrepreneurs
How faith and awareness help reframe how we evaluate our business year
The one exercise you should do before setting business goals for 2026
Why reviewing your photos and calendar can shift your mindset instantly
How false narratives (like “I didn’t do enough”) quietly sabotage confidence
Why reflection should come before goal setting and strategic planning
How to ask God what He wants for your business in the next season
Faith-based encouragement for business owners coming out of a hard year
Who this episode is for:
Christian entrepreneurs and faith-led business owners
Small business owners reflecting on the end of the year
Entrepreneurs planning goals for 2026
Business owners struggling with burnout, discouragement, or comparison
Leaders who want to grow their business without losing perspective or peace
Key takeaway:
Before you plan what’s next, take time to remember what actually happened.
Your brain won’t automatically remember the good—you have to lead it there on purpose.
This one step may completely change how you view 2025 and how you move into 2026.
About the podcast:
How to Grow My Small Business is a podcast for small business owners who want practical sales strategy, sustainable business growth, and faith-based encouragement without hustle culture.
Hosted by Lindsay Fletcher, business growth strategist and sales coach, the show covers:
sales and follow-up strategies
lead generation for small businesses
faith-based business growth
integrating faith in business
mindset, time management, and leadership
building a business with Jesus at the center
Biblical business strategies
Christian entrepreneurship
growing a sustainable business
If this episode encouraged you, make sure to follow the podcast so you don’t miss the final episode of 2025 and what’s coming next.
Let’s stay connected:
If this episode resonated with you, share it with a fellow small business owner who needs encouragement heading into the new year.
And remember:You are not behind.You are not failing.And there was more good in this year than your brain is letting you remember.
 
🎧 Listen to Episode 98 now and take this one step before planning 2026.
 
TIME STAMPS:
Episode 98 – One Thing You Must Do Before Planning 2026
0:00–1:00 – Welcome, episode 98 celebration, faith-based business encouragement
1:01–2:10 – End-of-year reflection question: How was this year really?
2:11–4:30 – Why our brains remember the bad more than the good (science + survival)
4:31–6:20 – The danger of letting your brain define the story of your year
6:21–7:30 – The ONE thing to do before planning for 2026
7:31–11:30 – Lindsay walks through personal 2025 memories (family, business, faith)
11:31–12:40 – Challenging the false narratives we carry about ourselves
12:41–14:10 – Why reflection must come before goal-setting
14:11–15:40 – Asking God what He wants for your next season
15:41–end – Gratitude, encouragement

97. Small Business Planning for 2026: Tracking leads to scale your income for Christian Entrerpeneurs

Episode 97 – Do More of What Works: How to Stop the Hamster Wheel and Grow on Purpose
Are you exhausted from doing all the things in your business… but not really seeing the results you want?
In this episode of How to Grow My Small Business, we’re wrapping up 2025 with a straight-talking, faith-fueled strategy session on one simple idea:
If you want different results, you have to do more of what works—and stop doing what doesn’t.
I share a powerful story Alex Hormozi told about a real estate agent who’s making roughly $13,000 an hour from Facebook Lives (yes, really)… and the wildly simple advice he gave her to scale.
Then we pull that principle into your business and walk through:
How to identify what’s actually working
How to spot what’s not working (even if you like doing it)
How to evaluate every task through a simple “sell or serve” filter
Why stewardship—not hustle—is the real growth strategy for Christian entrepreneurs
If you’re tired of running on the business hamster wheel and ready to act like the CEO and steward of your time, money, and gifts, this episode will give you the clarity (and the nudge) you need.
In this episode, you’ll learn:
💡 The $10M Facebook Live example that proves you don’t always need a new strategy—you need more of what works
🧮 How to track where your leads and sales are actually coming from (without a complicated system)
🎯 The two questions I want you to ask about everything in your business:
Does it help me sell?
Does it help me serve?
🛑 Why some of your favorite activities might be secretly holding your business back
📈 How cutting just one low-ROI activity and reinvesting that time or money into a high-ROI one can create exponential growth
🙏 What it looks like to move from “managing” your business to stewarding it as a Christian entrepreneur
Mentioned in this episode:
Free Live Workshop: 3 Things I Wish I Knew Before Starting a Business📅 December 10, 2025 – 11:30 a.m. Central👉 RSVP (and get the replay if you can’t join live): threethings.lindsayfletcher.co
I’ll be teaching the three things that would have saved me years of spinning my wheels:
How to set a simple, realistic plan
How to get leads
How to follow up in a way that actually leads to sales
If you’re new here…
I’m Lindsay, a business and sales strategist for faith-led small business owners who want to grow without burning out. On How to Grow My Small Business, we talk about:
Sales that feel natural (not slimy)
Business growth rooted in stewardship and strategy
Time management and focus for real-life entrepreneurs
If you’re ready to build a business that actually works—and serves the people God’s called you to—hit follow so you don’t miss the next episode.
🎧 Listen in, then send this to a friend who’s ready to stop doing “all the things” and start doing more of what works.