Sales and Marketing without Social Media Overwhelm for Small Business | Grow My Business

70. Quick Update & New Sales Course Launch Date

In this short and honest update, I’m sharing why I had to delay the launch of my sales course. 
📆 New launch date: June 16
If you’ve been waiting for the course—thank you. I see you, and I’m building this for you.
💌 Be sure you're on the email list so you don’t miss the launch or the bonus content coming your way! Go to LindsayFletcher.co and enter your email address.

69. 3 Reasons Small Business Owners Struggle to Sell - Sales Strategy for Small Business

Welcome to Grow My Business: Sales & Marketing for Small Business without Social Media Overwhelm.  I'm your host, Lindsay Fletcher.
If you’ve ever said, “I hate selling” or “I’m just not good at it,” you’re not alone—and this episode is for you.
In Episode 69, we’re getting real about the actual reasons small business owners struggle to sell their services and products—and what to do instead. Spoiler: it’s not about being more confident or using a fancy script.
You’ll learn:
The top 3 mistakes keeping entrepreneurs stuck in “marketing mode” instead of making sales
Why winging it is killing your conversions (and how to prep like a pro)
How to reframe sales as service, not pressure
Simple, repeatable actions that lead to actual revenue
Plus, I’m teasing a BIG announcement—my brand-new sales course launches next week! It’s built for people just like you who want to sell with confidence, clarity, and zero sleaze.
If you're tired of second-guessing your offer, avoiding follow-ups, or feeling like you're bothering people—this episode will shift your mindset and your strategy.
Be sure to follow the show so you don’t miss the course launch next week!

68. How to Focus on Revenue Generating Activities in Your Small Business | Sales Strategy for Small Business

Are you constantly working in your business but wondering why your revenue isn’t growing? In this episode, we’re cutting through the noise and talking about how to focus on revenue-generating activities that actually grow your small business. These are the tasks that lead to income — not just the ones that keep you busy.
Whether you're a service provider, product-based business, or coach, this episode will help you identify the 2-3 money-making moves that deserve your attention each week so you can work smarter, not harder. We are doing less but better in 2025!
What you’ll learn:
What actually counts as a revenue-generating activity
Why most small business owners stay busy but broke
How to identify YOUR top 2-3 sales-driving tasks
A simple way to plan your week around income-producing work
What to stop doing, delegate, or automate
Mentioned in this episode:👉 Screen Free Challenge – Join the 31-day challenge to cut back on social media and grow your business with focus
👉 Download my Sales Growth Tracker to make more money
👉 Need help identifying what’s worth your time? Book a free coaching call with me and let’s look at your business together.

67. How to Find Referral Partners for Your Small Business | Grow My Business

Tired of chasing clients on social media? You’re not alone — and you don’t have to grow your business that way! In today’s episode, we’re talking about one of the most underused and most powerful strategies for small business growth: finding referral partners. Whether you’re B2B or B2C, this episode will walk you through the mindset, approach, and practical steps to building relationships that lead to consistent, qualified referrals.
Plus, I’m sharing the inside scoop on the Screen Free Challenge — a free 31-day experience to help you ditch the scroll and build real momentum in your business this summer.
In this episode, you’ll learn:
What referral partners are (and why they matter for small businesses)
How to network with intention and find aligned business relationships
Why B2B strategies are powerful even if your clients are B2C
Simple steps to confidently introduce yourself and connect authentically
My top 3 tips for introverts or anyone nervous about networking
How to close the referral loop and build trust that leads to more referrals
Today’s action step:👉 Ready to grow your business without social media overwhelm? Join my free 31-day Screen Free Challenge at ScreenFreeChallenge.biz
BONUS --> You'll receive a free 45-minute coaching call with Lindsay for signing up for the challenge!
Let’s connect:
Join my free community for women in small business

66. Marketing Without Social Media Overwhelm: A Better Way Forward for Small Business Owners

Are you glued to your phone, constantly posting but not seeing sales roll in? Exhausted by the never-ending scroll and wondering if social media is really the best way to market your business?
In this episode of Grow My Small Business, I’m getting real about social media overwhelm—and inviting you to join the Screen Free Challenge, a 31-day reset to help you reclaim your time, your peace, and your productivity.
We’ll talk about:
Why social media may not be the best sales and marketing tool for your small business
The surprising truth about how many actual sales come from posting on social media
What I’ve gained since removing social media from my phone in January 2025
How to get hours back in your week without losing momentum in your business
A completely free challenge that gives you 31 days of real action steps to grow your business without social media stress
This isn’t about quitting Instagram forever. It’s about building smarter marketing habits and discovering proven sales strategies that don’t require 24/7 online hustle.
👉 Join the challenge now at ScreenFreeChallenge.bizLet’s ditch the overwhelm and build a business that works—for real life.

65. Women in Small Business March 2025 Business Book Club

In this special episode of Grow My Business, I’m sharing the recording of our first-ever Women in Small Business Book Club meeting! We dove into The No B.S. Small Business Book: How to Win When Most Fail by Casey Graham—and let me tell you, the conversation was full of powerful insights for women entrepreneurs and small business owners.
But first, I give a quick update on the beta launch of my Sales Course and share what one student had to say about how learning buyer psychology helped her land a new client right after listening to Module 2!
Whether you’re looking to grow your business, boost your sales skills, or just want a supportive community of women in small business, you’ll love this episode.
In this episode, you’ll learn:✅ Key takeaways from The No B.S. Small Business Book✅ Why mindset and alignment are crucial for success✅ How real business owners are applying what they learn in sales strategy✅ What to expect inside my upcoming Sales Course✅ How to join the Women in Small Business Online Community and our next Book Club!
If you’re serious about building a business that thrives—and doing it with less hustle and more intention—this episode is for you.
Resources & Links:📘 The No B.S. Small Business Book by Casey Graham – available on Amazon👯‍♀️ Join the Women in Business Online Community HERE📬 Get on my Email List to be first to hear about the sales course launch – https://lindsayfletcher.co
🎧 Be sure to follow the show and leave a ⭐⭐⭐⭐⭐ review to help more women discover Grow My Business!

64. BIG Mistakes to Avoid in Cold Calling, Cold Emailing & Cold Messaging for Women in Small Business

NEW EPISODES ON THURSDAYS
--------------------------------
Cold calling, cold emailing, and cold messaging don’t have to feel cold! The key? Preparation. In this episode of Grow My Business, I’m diving into the BIG mistakes most people make when reaching out to potential clients (or podcast hosts—hello, terrible pitches!) and what you should be doing instead.
If you want to book more clients, increase sales, and create real connections, this episode is a must-listen. I’m sharing how to warm up your cold outreach, research your prospects, and start conversations that actually lead to business.
Hit play to learn:✅ The #1 mistake in cold calling, messaging, and emailing that kills opportunities✅ How to make your outreach feel warm and personal✅ The simple research steps to take BEFORE making contact✅ Why sales isn’t about pitching—it’s about problem-solving✅ How to build trust and start conversations that convert
If you’re tired of getting ghosted or feeling awkward reaching out to potential clients, this episode will give you a proven approach to making sales in a way that feels natural, effective, and human.
👉 Join my Women in Business Community
🎧 Don’t forget to hit ‘Follow’ so you never miss an episode! And if you found this helpful, please leave a ⭐⭐⭐⭐⭐ review—it means the world to me!

63. Distractions in Small Business are Costing You | Business Strategy for Women in Small Business

JOIN MY WOMEN IN BUSINESS COMMUNITY!
New episodes released on Thursdays
Are distractions keeping you from growing your business? In this episode of GROW MY BUSINESS | Sales, Marketing & Time Management Strategy for Women in Small Business, we’re tackling the hidden distractions that might be costing you time, money, and momentum in your small business. From demanding clients to misaligned employees, unnecessary tasks, and even hustle culture, these distractions could be holding you back from the success you’re meant to have.
📌 Here’s what we cover in this episode:✅ The “Squeaky Wheel” Customer: How some clients demand too much of your time and hurt your overall business growth.✅ Employees as a Distraction: When trying to “make it work” with the wrong team member takes focus away from real growth.✅ Time-Wasting Tasks: Are you avoiding sales conversations and networking by over-focusing on less impactful work?✅ Your Comfort Zone is Holding You Back: Growth requires stepping into discomfort and trusting God’s plan for your business.✅ Why Overworking is a Distraction: Hustle culture, burnout, and lack of rest could be keeping you from reaching your full potential.
 
🔗 Resources:📊 Sales Growth Tracker: Start tracking what actually moves your business forward. Download your copy here.📅 Sales Growth Audit: Let’s pinpoint what’s distracting you from making sales. Schedule your Sales Growth Audit here.
👩‍💻 Join the conversation! If this episode hit home, hit the follow button and send this episode to a friend!

62. How to Improve Your Discovery Calls for Small Business Owners | Sales Growth Audit | Sales Coaching

BOOK YOUR SALES GROWTH AUDIT WITH ME HERE!
Mastering Emotion in Sales & Time Management for a Part-Time Small Business
In this episode of GROW MY BUSINESS, I sit down with Laura from Simple Vintage Photography for a Sales Growth Audit to help her refine her sales conversations, manage her time efficiently, and grow her business while maintaining part-time hours.
📸 Here’s what we covered:✅ How to elicit emotion in sales conversations to connect deeply with potential clients during discovery calls.✅ Time management strategies to balance a thriving photography business while keeping family a priority.✅ The importance of tracking sales and marketing activities—so you can do more of what works and less of what doesn’t.✅ Why networking is her greatest source of clients and how to position herself in conversations to bring in more referrals.
If you’re a small business owner juggling work and life, or a creative entrepreneur looking to increase sales conversions and business efficiency, this episode is packed with actionable insights just for you!
 
🔗 Resources mentioned:📊 Download the Sales Growth Tracker to start tracking your sales & marketing efforts🤝 Need help refining your sales strategy, sales conversations, or better manage your time in your small business? Book a Sales Growth Audit with me
If this episode resonated with you, let me know! Screenshot this episode and send it to a friend!
____________________
Want to connect with Laura? https://instagram.com/simplevintagephotography or https://laurapulliam.com 

61. What happened in my small business when I removed social media from my phone | Productivity Tips for Women in Small Business

NEW EPISODES ON THURSDAYS IN 2025!
Join my online community for Women in Business HERE!
---------------
Why I Removed Social Media from My Phone | Productivity Tips for Women in Small Business
Are you feeling overwhelmed by social media? In this episode, I share why I made the bold decision to remove all social media apps from my phone—and how it has transformed my productivity, relationships, and even my business growth. If you’re struggling with time management, comparison, or the constant distraction of social media, this episode will challenge you to take a step back and evaluate how these platforms are truly impacting your life and business.
What You’ll Learn in This Episode:✅ How social media was negatively affecting my business, mindset, and relationships✅ The key questions I asked myself before deleting social media apps from my phone✅ The surprising impact of removing social media on my time, creativity, and revenue✅ How you can run a successful business without being glued to social media✅ A challenge for you: Try a 30-day break and evaluate the results!
Resources & Next Steps:📧 Let’s Chat! Want help strategizing your social media detox? Email me at hello@lindsayfletcher.co to book a free 30-minute strategy session.👩‍💻 Join My Online Community: Connect with other women in business who are growing without the social media overwhelm!🎙️ More Sales & Business Tips: Subscribe to Sales & Business Strategy for Women for weekly episodes on sales growth, business strategy, and time management.
If this episode resonated with you, share it with a friend! Let’s spread the message that success doesn’t have to come at the cost of constant scrolling.
👉 Don’t forget to leave a review—it helps more women in business find this podcast!